Introduction
Springboard Hospitality and Sojern have been strategic partners for nearly a decade, running digital marketing campaigns across their portfolio of branded and independent properties. This long-standing partnership is due to the collaborative, consultative approach both Springboard and Sojern have developed over the last 10 years.
Objectives
The Springboard Hospitality portfolio is varied, and ranges from branded hotels to independent and boutique properties. Their properties may require different marketing support depending on whether they’ve just opened, if they are looking to promote something specific, or just need a way to maximize their direct bookings. They’ve partnered with Sojern for ten years because Sojern has packages for every use case.
"We’ve loved working with Sojern over the past decade. They understand our challenges and what matters to us. The revenue they’ve generated is important, but the trust they’ve built, and the clarity of working with them has been the best part of partnering with Sojern."
Solution
With Sojern, Springboard Hospitality can launch the right marketing campaign for each property’s specific needs. The majority of their portfolio is running with Sojern’s Pay on the Stay, an always-on marketing package where they only pay Sojern a commission after a guest has completed their stay. Sojern runs more tactical campaigns when required, to promote a hotel opening or a specific offering. No matter which package they are running, Sojern taps into its millions of travel intent signals to reach people looking to travel to the cities where Springboard has properties. By engaging these would-be guests when they are actively searching and planning, they keep Springboard’s properties top of mind and are encouraged to visit the specific property website where they can complete their booking directly. Best of all, Springboard Hospitality has a complete view into how each property is performing, in order to have the most detailed reporting capabilities. In the last year alone, Sojern has driven over $3M in direct booking revenue to Springboard properties.
About the Partnership
Host:
Agency:
Hotel Partner:
Attraction Partner:
"We’ve loved working with Sojern over the past decade. They understand our challenges and what matters to us. The revenue they’ve generated is important, but the trust they’ve built, and the clarity of working with them has been the best part of partnering with Sojern."
