Hotel

The Data is In: Holiday Travelers are Going Further Than Ever and Willing to Spend for Great Experiences

Travelers are venturing farther and spending more this winter for unforgettable experiences.

MUZE Hotels Transforms Booking Strategy with Sojern’s Digital Marketing Solutions

See how MUZE Hotels transformed their booking strategy to boost direct bookings.

Build a Strong Marketing Foundation: Proven Strategies to Ensure Campaign Success

Learn effective techniques for deploying impactful campaigns.

Rethink ROAS: Leverage Lifecycle Marketing to Unlock Advanced Metrics for Your Hotel

Discover how a lifecycle marketing strategy can turn every booking into a loyal, returning customer.

Become a Marketing Mixmaster: How To Get The Most Out of Each Marketing Channel

Unlock the full potential of your marketing efforts with our guide on mastering the marketing mix.

Introducing The Hotel Marketer's Playbook: Unlock the Secrets to Navigating the Marketing Funnel

Unlock the secrets to navigating the marketing funnel and drive bookings like never before.

Hoteliers in Transition: Adapting to Google's Metasearch Evolution and New DMA Regulations

Discover strategies for hoteliers navigating Google's Metasearch Evolution and new DMA regulations.

France Experiences Tourism Boom Ahead of 2024 Olympics, Driven by American Travelers

The Summer Olympic Games in France will be the largest event ever hosted in the country.

The Future of Metasearch: What Google's Commission Bidding Removal Means for Hotel Marketers

Google ends commission bids, reshaping hotel ad strategies.

Transforming Hospitality: How Digital Marketing Elevates the Guest Experience

Digital marketing is a powerful tool for hoteliers to engage their guests.

The Complete Guest Experience: Overcoming the Top Three Challenges Once They Walk Through the Door

Hoteliers can capitalize on new opportunities and reap huge benefits

Bridging the Gap: How Agencies Partner with Travel Experts for Data-Driven Success

Agencies exceed client goals by leveraging travel data and expertise.

The Wellness Revolution: Hotel Marketing for the Modern Traveler

Wellness tourism has emerged as a powerful trend within hospitality.

Unlocking Success: Black Friday, Cyber Monday, and Travel Tuesday Insights for Travel Marketers

Black Friday, Cyber Monday, and Travel Tuesday Traveler Insight

Sustainable Practices in Hotel Marketing: A Path to Responsible Hospitality

Align your digital marketing strategies with eco-conscious efforts.

Hotel Marketing Challenges: Navigate the Complexities of the Path to Purchase

Meet your hotel marketing goals throughout the complete buyer journey.

Beyond Programmatic: Why Hotels Need End-to-End Marketing To Drive Direct Bookings

AI-driven tools help marketers to deliver multichannel campaigns at scale.

A Sojern Partner Perspective: Understand Current Challenges and Emerging Trends in the Hospitality Industry

Sojern partner, PUSHTech, discusses hospitality marketing following HITEC

Supercharge Your Hotel Marketing Campaigns With a Direct Booking Strategy

There’s still time to make 2023 the most successful direct booking year yet

Recession-Proof Your Hotel Marketing Strategy With First-Party Data

Hotel marketers must be ready to pivot using first-party data.

First-Party Data & Context: How to Get Personalization & Privacy at Scale

Hotels need context to piece together traveler personas moving forward.

Metasearch Marketing: 5 Ways To Maximize Visibility for Your Hotel

We break down how to make the most of hotel metasearch.

Multichannel Marketing for Hotels: Making Expectations a Reality

Tips for hoteliers looking to implement an effective multichannel strategy

Power Your Hotel Marketing Strategy With Both Brand Awareness and Direct Response Campaigns

Using both major digital marketing tactics to drive success for your hotel.

3 Steps to Cookie-Proof Your Travel Marketing Strategies

Learn how to collect, analyze, and target travelers with first-party data.

Skift Future of Lodging Forum: Reaching and Retaining Guests With First-Party Data

Sojern and Marriott share what you need to know about first-party data.

Maximize Your Hotel Metasearch Strategy with Google Hotel Ads

Using Google Hotel Ads is a part of an effective metasearch strategy.

Solving Hotel Marketing Challenges with a First-Party Data Strategy

Solve your biggest hotel marketing challenges with first-party data.

Use Metasearch for Hotels to Drive Direct Bookings and Reduce Reliance on OTAs

Pair metasearch with your multichannel strategies to drive direct bookings.

Find First-Party Data Success: How Hotel Marketers Are Maximizing Revenue and Performance

Focus your first-party data strategies now vs. later for the best results.

How Wyndham Hotels & Resorts Leverages First-Party Data, Personalization, and Privacy

Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.

Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report

Sojern ranks amongst the top Digital Marketing Agencies.

Stephen Fitzgerald Joins Sojern In New Hotel-Focused Leadership Role

Fitzgerald will align Sojern's hotel sales vertical in the Americas.

4 Key Questions to Ask When Evaluating Metasearch Providers

Key things to consider when evaluating metasearch providers.

Sojern Recognized for Global Customer Support Capabilities by Hotel Tech Report

Sojern has earned Hotel Tech Report’s Level III GCSC.

Use Objectives to Measure Hotel Multichannel Marketing Campaigns

Discover what your business values within your multichannel strategy.

Celebrating 15 Years Serving Travel Marketers Around the Globe

For 15 years, Sojern has maintained an unwavering focus on travel.

3 Tips for Successful Hotel Metasearch Advertising

Set yourself up for success when it comes to marketing your hotel.

Using Always-On Strategies to Complement Seasonal Campaigns

Always-on is always thinking ahead, and capitalizing on potential bookings.

Laying the Foundation for a Multichannel Hotel Advertising Campaign

A multichannel strategy helps you use data to meet and exceed your goals.

Using First-Party Data and Personalization to Build Loyalty

Hotel marketers target loyalty members and use personalization online.

5 Benefits of Using Metasearch to Advertise Your Hotel

Dig into these five benefits of having a metasearch presence.

How to Use Data From Your Hotel Tech Stack to Make Profitable Decisions

Our partners at SiteMinder share how to make the most of your data.

Generating Repeat Business with First-Party Data for Hotels

Leverage first-party data and continue to drive production efficiently.

What Is Hotel Metasearch and How Does it Work?

Begin to understand metasearch and why it’s key to direct bookings.

How Hoteliers Are Maximizing Revenue

We partnered with Skift to interview leading hoteliers around the world.

Using Mobile to Maximise Your Direct Booking Strategy

Learn how hoteliers can maximise direct bookings through mobile.

Sojern Recognized Among Top Hotel Digital Marketing Companies

We are thrilled to be recognized among the best in metasearch and adtech.

Increase Your Website’s Readability in 3 Simple Steps

Create a consistent brand and optimize your website to increase bookings.

Building Strategies to Drive and Convert More Direct Traffic

Hotels can implement these seven strategies to drive more direct traffic.

Sojern’s Award Winning Banner Ad Creative Services and Search Engine Marketing Offerings

AMA Lincoln awarded Sojern’s digital design team with a Sterling Award.

COVID-19 Insights: The Return of US Travel

99% of Americans and Canadians are eager to travel again.

COVID-19: Insights on Travel Impact, Middle East and Africa - March

Safety announcements work to limit the spread of COVID-19 during Ramadan.

Increasing Your Direct Bookings with Google’s Free Hotel Links

Google recently announced the release of a ‘Free Booking Links’ module.

COVID-19: Insights On Travel Impact, Asia Pacific - March

Domestic demand for travel improves across Asia Pacific.

COVID-19: Insights on Travel Impact, Middle East and Africa - February

The UAE features within the top ten searched for destinations.

COVID-19: Insights on Travel Impact, Europe – February

Take a look at upcoming travel trends for the European summer.

Paid Search Engine Marketing Guide for Hotels

Leverage Search Engine Marketing (SEM) for your hotel.

Latest European Webinar Recap and Travel Insights - January

Rethink your success metrics and partnering for success in 2021.

COVID-19: Insights on Travel Impact, Middle East and Africa - January

The UAE and Saudi Arabia are among top origins for Qatar.

COVID-19: Insights On Travel Impact, Asia Pacific - January

Lunar New Year leads to uptick in travel intent to Asia Pacific.

COVID-19 Insights: Travel Intent and Confidence Improve in US

Travel is poised to bounce back rapidly around the second half of the year.

COVID-19: Insights on Travel Impact, Middle East and Africa - December

Travel intent and confidence in the UAE grows considerably.

COVID-19: Insights On Travel Impact, Asia Pacific - December

Travel intent to Asia Pacific changes with new vaccine announcements.

COVID-19: Insights on Travel Impact, Europe – November

Domestic travel across Italy has shown significant growth.

A Travel Marketer’s Guide to Programmatic Display

Learn how programmatic display works and what makes it so successful.

COVID-19: Insights on Travel Impact, Latin America

LATAM sees greater growth in flight bookings than other regions.

COVID-19: Insights on Travel Impact, Middle East and Africa - November Overview

UAE hotel searches and bookings continue to increase.

Co-Op Marketing Can Drive Recovery for DMOs, Hotels, and Attractions

Now is the time to get creative with your Co-op digital marketing strategy.

Managing Customer Expectations for Hotels and Attractions

72% of travelers frequently read reviews before deciding where to stay.

Digital 101 Webinar Series: Activating a Multichannel Strategy to Drive Direct Bookings

Travelers are constantly browsing online, finding the right place to book.

7 Tips for Your Advertising Creative During COVID-19 Recovery [Webinar]

Learn how to improve your advertising creative throughout COVID-19.

COVID-19: Travel Trends From Around the Globe [Webinar]

We dive into multiple types of data to understand global trends

COVID-19: Central America Travel Insights and a Look at Reopening [Webinar]

We analyze Central America restrictions and insights by country.

Search Engine Marketing (SEM) to Drive Business for Attractions, Tours, & Activities

Attractions need to adapt by adjusting digital marketing strategies

COVID-19: Travel Insights and Revenue Management for Recovery [Webinar]

COVID-19 has changed the way hotels do business, but what about pricing?

COVID-19 Recovery Toolkit: Drive Direct Bookings With Metasearch (Part 4)

Metasearch consolidate rates from booking channels

Drive Direct Bookings & Improve Your Hotel Website Now

Shift budget towards direct bookings and away from third-party providers.

COVID-19: Tendencias de viaje hacia México [Spanish Webinar]

Discutimos los planes de la industria del turismo para abrir el mercado.

COVID-19 Recovery Toolkit: How Hoteliers Can Set the Foundation for a Successful Recovery (Part 1)

Dive into your website and social media analytics to see historical trends.

COVID-19: Vacation Rental Insights and a Conversation with TurnKey’s CEO [Webinar]

Vacation rentals are improving strategies to protect the safety of guests.

500+ Independent Hoteliers Weigh In On COVID-19 Recovery

Sojern surveyed 500+ hoteliers worldwide—most gearing up for recovery.

COVID-19: Hotel Insights & A Conversation with Preferred Hotels & Resorts [Webinar]

YouTube searches for travel topics in the US are up 60%.

COVID-19: A Look at LATAM & How to Adjust Your Ad Creatives [Webinar]

Over 1M people visited 130 Shanghai tourist attractions for May Day.

COVID-19: Weekly Insights and Webinar Featuring Hotels

We continue to monitor the situation around the world, sharing insights.

How to Influence Hotel Guests With a Multichannel Approach

Customers use different forms of tech to jump from search to social media.

4 Ways to Streamline the Mobile Hotel Booking Process

Create a smooth mobile experience for both the hotelier and their customer.

Hotelier’s Guide to Pixels and Cookies

Learn the difference between cookies and pixels, and using them together.

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