Introduction
Viva Resorts by Wyndham partnered with Sojern to expand their reach across target markets and increase direct bookings. Using the Sojern Travel Marketing Platform enabled them to drive incremental revenue while reducing dependency on third-party channels.
Objectives
Viva Resorts by Wyndham wanted to reach new Caribbean and Mexican Caribbean travelers, and to maximize direct business for their resort portfolio. They needed a travel expert to help them understand in-market demand, effectively engage desired travelers, and increase direct conversions. With eight all-inclusive resorts in the Caribbean, it was important to successfully manage seasonality without sacrificing their average daily rate (ADR), while minimizing OTAs influence and booking share.
“We were seeking a partner that could help us increase our direct booking share and reach, as well as overcome seasonality challenges. We looked at Sojern, which was very well recommended, and I can definitely say we made the right choice. Working with Sojern is so easy and reliable and the entire process is incredibly smooth and straightforward. Since joining Sojern we consistently convert new guests looking to visit the Caribbean, regardless of seasonality.”
Solution
VivaResorts by Wyndham relies on the Sojern Travel Marketing Platform to reach, engage, and convert new travelers. They activate Sojern’s always-on comprehensive Pay on the Stay solution, powered by real-time global data.Sojern runs programmatic digital advertising on behalf of the properties, and they only pay a commission after a completed stay. The solution helps VivaResorts by Wyndham consistently drive incremental direct bookings, while managing seasonality in a cost-effective way. Additionally, the easy-to-use Sojern portal enables the team to monitor performance for each resort and provides insights on audiences and in-market demand. The Viva team uses this data to predict future trends and inform decisions for their overall strategy.“Sojern has helped us increase our direct business by 10-15%,” says Gilda Noboa, director of sales and marketing, “Not only is the platform driving demand, it’s also helping us decrease our reliance on OTAs.”.
About the Partnership
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“We were seeking a partner that could help us increase our direct booking share and reach, as well as overcome seasonality challenges. We looked at Sojern, which was very well recommended, and I can definitely say we made the right choice. Working with Sojern is so easy and reliable and the entire process is incredibly smooth and straightforward. Since joining Sojern we consistently convert new guests looking to visit the Caribbean, regardless of seasonality.”
