Destination Marketing Platform & Ad Services

Unlock Your Potential

Destinations Like Yours Need Expertise Like Ours

Find your ideal travelers online and bring them to your destination.

Reach the Right Travelers Across the Web & Around the World

It’s much easier to find and engage ideal travelers when you have rich data right at your fingertips. Our custom audiences deliver precision targeting while helping you drive awareness for key segments such as equality and inclusion, meeting and event planners, luxury, leisure, retail tourism, sporting events, accessibility, and sustainability. You will:

Understand your audience better to plan and optimize marketing campaigns
Leverage customized audiences across channels to boost engagement
Increase ROI by inspiring the right travelers to visit your destination

Prove the Economic Impact of Your Marketing

When you have detailed data about the impact of your marketing, you can show partners and stakeholders how well you’re utilizing—and maximizing—your budget. Our Economic Impact Report (EIR) lays it all out and provides important context about:

Travelers: Total estimated travelers spend, confirmed travelers, foot traffic data
Travel Actions: Room nights booked, flight searches
Campaign Performance: Website visitation, click-through rate (CTR), video completion rate (VCR), and more

Inspire Travelers & Capture Demand Year-Round

Inspire prospective travelers as they research and plan a trip. Shoulder seasons are a thing of the past when you’re running always-on campaigns. They consistently outperform burst campaigns:

328% higher engagement
40% lower cost per action (CPA)
60% more conversions generated

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Professional woman looking at data on a tablet

Woman looking at a map in front of a Korean temple

Numbers Don’t Lie: Our Customers Beat the Competition

1.74x

return on investment (ROI)

8x

return on ad spend (ROAS) from precision-targeted, multichannel marketing

6,480

confirmed travelers and 32,437 flight searches throughout six-week campaign

Deep Multichannel Reach at Scale

Your ideal travelers constantly navigate across channels as they plan for and purchase their upcoming trip. When you find them at the moment they’re most receptive to your message, you win. Sojern sets you up for virtual victory.

Programmatic: Reach your target audience with high-quality display, native, and video placements
Social: Find and engage travelers on social media channels like Facebook and Instagram
SEM: Execute keyword campaigns on the world’s largest search engines
Connected TV: Capture the attention of potential visitors and guests with sight, sound, and motion on any internet-connected screen

Mockups of 3 mobiles phones showing display ads, Facebook ads, and a video ad

The Right Traveler Data Connects You to the Right Travelers

Put our cutting-edge AI to work building your audiences. We can tailor them to your specific objectives. Check out a few audience strategies that could bring the right travelers to your destination.

Inclusion

We can help extend your welcome to more diverse audiences and specific groups.

Sustainable Travelers

Reach travelers who exhibit eco-friendly search behaviors and disperse them to less congested areas.

Meeting & Event Planners

Reach event planners booking for larger, specialized gatherings.

Luxury Travel

Higher-spending travelers seeking upscale experiences and accommodations.

Competitive Conquesting

Target travelers interested in similar destinations with timely and relevant messaging.

Accessibility

Welcome travelers of all abilities by showcasing the accessibility of your destination's experiences.

Direct Flight Routes

Travelers love not having to connect, so let them know about simpler routes to your destination on specific airlines.

Event Attendees

Events, sports games, festivals, restaurant weeks, city activations, and more.

Cruise Ports

Incentivize travelers to spend more time and money in the port cities associated with their upcoming cruise.

Disaster Recovery Plan

Should a natural disaster occur (hurricane, fire, earthquake, volcano, etc), Sojern can help by providing additional support.

Seasonal Sales

Get the word out about your winter escapes, summer getaways, fall promotions and spring sales.

Brand USA

International targeting through Sojern Affinity Partnership

City Breakers

Connect with travelers looking for a long weekend in an urban destination.

History, Art, & Local Culture

Find travelers looking to see the rich historical sites, museums, art galleries, and other local experiences you offer.

Quality Tourists

Quality often tops quantity. Attract that lucrative subset of tourists who don’t just stay longer, they spend more.

the sojern travel marketing platform

Best-in-Class Capabilities, Insights, & Reporting for Destination Marketers

To truly succeed in today's online environment, destination marketers need real-time travel insights, on-demand campaign and reporting tools to show value to stakeholders, and a support team of travel experts to work side-by-side with you on digital marketing strategy. The Sojern Travel Marketing Platform delivers all this and more.

Explore the Platform

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Find a Solution to Fit Your Goals

No matter your DMO’s size or budget, we’ve got a solution that will work.

Make Travelers Feel Destined for Your Destination