Find and engage travelers to increase direct bookings
Multichannel Marketing with Sojern
Our Platform Was Built for Multichannel Media
The Sojern Travel Marketing Platform integrates seamlessly with the media channels that matter most. With AI-Powered activation and optimization that saves you time and resources, Sojern delivers results across one, two, or several channels on your media plan. Maximize performance, ROI, and profitability by moving away from chasing disparate audiences and buying media in silos.
Display
Drive direct bookings at a high ROAS at scale with display. It’s also a great complement to a multichannel engagement or awareness strategy.
- Advanced Sojern AI activates and optimizes your media across multiple DSPs
- Reach Sojern Audiences with the widest variety of banner ad formats and sizes
Available in:
Metasearch
Our platform’s multi-engine strategy and automated bid-optimization ensure that your message is featured at the right moment. That’s how metasearch drives direct bookings from travelers who are ready to purchase.
- Reach travelers searching for hotels in your area
- Personalize rates automatically by availability and itinerary
Available in:
Search Engine Marketing (SEM)
Travelers actively looking to book are an ideal target. SEM puts your ad at the top of the results page to drive them directly to your site.
- Travel marketing experts manage brand and non-brand keyword campaigns
- AI-powered bidding and keyword optimization ensure performance
Available in:
Native
Blend into the content travelers consume to seamlessly deliver an engaging and relevant message with native advertising.
- Drive direct bookings with ads that match the content
- Engage travelers in the planning and booking stages
Available in:
Social Media
Facebook and Instagram users who are researching and planning their next trip are prime prospects. Engage them directly with Sojern’s AI-Powered Audiences.
- Identify and reach travelers interested in your destination or a competitor’s
- Promote your hotel to travelers most likely to visit
Available in:
Connected TV (CTV)
Reach your target audiences via CTV to capture the attention of potential visitors and guests with sight, sound and motion on the biggest screen.
- Inspire visitation or drive awareness of key initiatives
- Reach incremental audiences, that don’t have cable
- Capture audience attention with high completion rates
Available in:
Video
Drive awareness and engage travelers with immersive short- and long-form content on the web.
- Identify travelers looking for inspiration or actively planning their trip
- Surround travelers with pre-, in-, and post-content ad positions
- Reach the right travelers with Sojern Travel Audiences on YouTube—one of the largest video platforms
Available in:
THE SOJERN TRAVEL MARKETING PLATFORm
Best in Class Platform for All Media Channels
Forget the guesswork and get more value. When you activate all media channels on the Sojern Platform, you get a simple and effective way to get real results at every stage of the travel-buying cycle.
- Unrivaled traveler and market insights
- AI-powered audiences tailored to your goals
- Automated cross-channel optimization
Whatever Your Goal, We’ve Got a Solution
Innovative and turnkey solutions for every travel marketer and all types of travel businesses.
Find and Convert Travelers Everywhere Online
Take full advantage of every media channel to make real connections with travelers at precisely the right moment. Our platform lets you tap into the unique benefits of each channel to drive measurable results.
