Direct Bookings

Become a Marketing Mixmaster: How To Get The Most Out of Each Marketing Channel

Unlock the full potential of your marketing efforts with our guide on mastering the marketing mix.

Introducing The Hotel Marketer's Playbook: Unlock the Secrets to Navigating the Marketing Funnel

Unlock the secrets to navigating the marketing funnel and drive bookings like never before.

Hoteliers in Transition: Adapting to Google's Metasearch Evolution and New DMA Regulations

Discover strategies for hoteliers navigating Google's Metasearch Evolution and new DMA regulations.

Having a Nash Bash: How Your Hotel Marketing Can Capitalize on Events To Increase Direct Bookings

Capitalize on increased demand during major events to drive bookings.

Hotel Marketing Challenges: Navigate the Complexities of the Path to Purchase

Meet your hotel marketing goals throughout the complete buyer journey.

Supercharge Your Hotel Marketing Campaigns With a Direct Booking Strategy

There’s still time to make 2023 the most successful direct booking year yet

Use Search Engine Marketing to Increase Brand Visibility and Capitalize on Travel Demand

Capitalize on the high season in a competitive market with SEM.

Recession-Proof Your Hotel Marketing Strategy With First-Party Data

Hotel marketers must be ready to pivot using first-party data.

European Destinations Are Hot for Global Travellers This Summer

Catch up on the latest 2023 European summer travel trends.

Use Metasearch for Hotels to Drive Direct Bookings and Reduce Reliance on OTAs

Pair metasearch with your multichannel strategies to drive direct bookings.

Use Objectives to Measure Hotel Multichannel Marketing Campaigns

Discover what your business values within your multichannel strategy.

Using Always-On Strategies to Complement Seasonal Campaigns

Always-on is always thinking ahead, and capitalizing on potential bookings.

Using First-Party Data and Personalization to Build Loyalty

Hotel marketers target loyalty members and use personalization online.

How to Use Data From Your Hotel Tech Stack to Make Profitable Decisions

Our partners at SiteMinder share how to make the most of your data.

Generating Repeat Business with First-Party Data for Hotels

Leverage first-party data and continue to drive production efficiently.

What Is Hotel Metasearch and How Does it Work?

Begin to understand metasearch and why it’s key to direct bookings.

A Tactical Approach To A Cookieless Campaign

Time to prepare—Google Chrome will no longer support third-party cookies.

How To Increase Bookings in a Cookieless World

Third-party cookies are going away, whether hotel marketers like it or not.

The Third-Party Cookie Is Crumbling - Now What?

Third-party cookies are going away, which will disrupt the travel industry.

Using Mobile to Maximise Your Direct Booking Strategy

Learn how hoteliers can maximise direct bookings through mobile.

4 Ways to Simplify Your Website Design

Improve customer experiences and increase conversions through web design.

How to Be Brand Consistent on Your Website and Beyond

Build awareness of your business through consistent branding.

Building Strategies to Drive and Convert More Direct Traffic

Hotels can implement these seven strategies to drive more direct traffic.

Want to learn how to drive more revenue on your attraction website?

Gain tips for optimizing your website and improving the user experience.

COVID-19 Insights: The Return of US Travel

99% of Americans and Canadians are eager to travel again.

Increasing Your Direct Bookings with Google’s Free Hotel Links

Google recently announced the release of a ‘Free Booking Links’ module.

A Travel Marketer’s Guide to Programmatic Display

Learn how programmatic display works and what makes it so successful.

Digital 101 Webinar Series: Activating a Multichannel Strategy to Drive Direct Bookings

Travelers are constantly browsing online, finding the right place to book.

Webinar: Utilizando Facebook e Instagram para Impulsar la Recuperación

Las redes sociales son clave para el éxito durante la recuperación.

COVID-19: Travel Insights and Revenue Management for Recovery [Webinar]

COVID-19 has changed the way hotels do business, but what about pricing?

Drive Direct Bookings & Improve Your Hotel Website Now

Shift budget towards direct bookings and away from third-party providers.

COVID-19: Optimizing Your Website for Direct Bookings [Webinar]

Travelers are using your website when dreaming and planning their trips.

COVID-19: Vacation Rental Insights and a Conversation with TurnKey’s CEO [Webinar]

Vacation rentals are improving strategies to protect the safety of guests.

Digital Marketing Drives More Direct Bookings for Attractions

Take advantage of quick wins when improving your digital marketing

Driving Bookings on Your Attraction’s Website

Tips to make it as easy as possible for your customers to book with you.

Sojern Launches on the Xola App Store

Tour and activity operators can drive direct bookings to their site.

The Role Creative Testing Plays in Data-Driven Marketing

Data-driven marketing should be at the root of every decision you make.

4 Ways to Streamline the Mobile Hotel Booking Process

Create a smooth mobile experience for both the hotelier and their customer.

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