At Sojern, travel data is at the heart of everything we do. For 15 years, we’ve cultivated strategic data relationships with thousands of trusted industry partners. Simultaneously, we work to ensure responsible data collection and usage strategies for every one of your campaigns.
Below we’ve outlined our approach to protecting the data of travelers, our clients, our partners and our brand.
The Sojern Traveler Ecosystem™ is our industry-leading database in which we’ve thoughtfully collected, aggregated and analyzed literally billions of travel intent signals like hotel and airline booking data from thousands of travel brands in every corner of the globe—and we continue to do that daily. This unmatched collection of pseudonymised data gives you a far better grasp of the global travel market. It’s what truly powers our clients’ success and continued growth.
Data privacy isn’t just a big deal to consumers; it can make or break your brand. That’s why every part of the Sojern platform is built to help you align with consumers’ expectations and preserve their ability to control their own personal information. We help you deliver a customer experience that builds trust.
We are also committed to earning your trust by focusing on the following privacy principles:
With Sojern, we work to ensure that you are in control of your own data. We will provide choices when possible, and honor privacy rights and requests.
We are transparent about our data collection, use and disclosure. We will clearly outline our data practices so you and your travelers can make informed decisions.
We will be accountable to keep personal information secure and confidential, respect local privacy laws, require third-party providers and recipients of your data to do the same, and educate our employees on compliance with privacy policies and laws.
These principles serve as the foundation of our privacy approach and guide how we shape our platform in the future. Our principles and the Sojern platform help you to meet travelers’ privacy expectations and give them the right tools to manage their own data.
It's important that you understand what information we do and do not collect:
Because our business was founded in data, security and privacy were built in by design. The first step is to pseudonymize personal information from the very beginning.
Start your data-driven marketing journey with Sojern today.
