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Sojern Unveils its 2025 State of Destination Marketing Report

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Sojern Unveils its 2025 State of Destination Marketing Report

Discover key insights in Sojern's 2025 State of Destination Marketing Report. Explore data-driven strategies for tourism success. Read more now!

Latest Press Highlights

Campaign US

How destination marketers should tackle overtourism

Top Strategies for Destination Marketers to Conquer Overtourism

Curation is the answer to a cookieless world. Here’s why.

THE ULTIMATE CHECKLIST: HOW DESTINATIONS CAN OFFER ACCESSIBLE TRAVEL EXPERIENCES

Top Technologies: The tools marketers need today to turn consumers into loyal customers

MIT to CTO: Pioneering Tech Innovations in Ad Tech with Carl Livadas

Curation in travel: A personalized, private replacement for third-party cookies

Third-party cookies are crumbling - here’s how to prepare your advertising campaigns

Everything You Need to Know About Planning a Trip to Paris This Summer

Combating cookieless: Why opt-in, people-based marketing will replace third-party cookies

Paris Olympics Opening Ceremony—326,000 Crowd Is Security Nightmare

Going for gold: How travel marketers can capitalize on events to drive demand

How Sojern Travel Marketing Platform Generated $10B In Bookings

The Complete Guest Experience: Overcoming the Top Three Challenges Once They Walk Through the Door

Sojern Expands Travel Marketing Platform with Acquisition of VenueLytics

Sojern Expands into New Hotel Tech Via Acquisition. Here’s the Thinking

The Rise of AI in Travel: What it means now and in the future

First-Party Data & Context: How to Get Personalization and Privacy at Scale

Strikes Impact Tourism, But France Still Wins, Even If Travelers Lose

España está en la cima: ¿cómo pueden aprovechar los hoteleros la demanda de viajes de verano?

Chinese travellers are back and demand for domestic stays remains high

Driving Demand and Loyalty in a Permission-Based World

TTG Conversations: Five Questions with Kurt Weinsheimer (AI + ChatGPT)

Sojern's Romozzi: Invest in Big Data (AI + ChatGPT)

Middle East Set to Be One of the Fastest-Growing Airline Markets

Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report

Tourisme en France : Sojern livre ses données analysées pour 2023

Using First-Party Data to Find Success in a Cookieless World

Un futuro brillante y sin cookies: los datos de origen que todo hotelero necesita para triunfar

From AI to Google: 5 Truths for Travel Marketers in 2023

How Travel Brands Can Activate First Party Data

How Hoteliers Should Prepare for a Cookieless World Using First-Party Data

What Will ChatGPT Mean for the Travel Industry

Flight bookings to Asia-Pacific up 250% ahead of Chinese New Year: Sojern

Destinations Tap Data to Lure Visitors Amid Travel Comeback

How Destinations Can Help Travelers Live Their Values

Travel Brands Laser in on Mobile Experience in India

Five Traveler Trends Shaping the Future of Accommodations

UK Summer Travel Intent is On the Rise

How Marketers Can Do More With Travel's Key Datasets to Navigate a Cookieless World

Inbound Travel Demand 'Closing Gap' With Pre-pandemic Levels

A Tactical Approach to a Cookieless Travel Campaign

How To Increase Bookings In A Cookieless World

The Third-Party Cookie Is Crumbling - Now What?

Sojern and Oaky partner to help hoteliers drive direct bookings and revenue

Sojern & Oaky Partner to Help Hoteliers Drive Direct Bookings and Revenue

What Is Metasearch and Why It’s Important for Travel Marketers

SG residents searching for outbound travel up 4.4x during CNY: Sojern

How "Always On" Strategies Enable Travel Marketers to Beat Seasonality Blues

Strategies & Tactics to Expand Your Upper Funnel in Cookieless World

Video: Sojern on Diversity, Sustainability and Startups

Travel Marketers Must Focus on the New Customer-First Experience

What is Booking Holdings up to with its big 2021 spending spree?

Predictions 2022: TV, CTV, and Video

The great recovery: How travel marketers can create dynamic, timely campaigns to drive bookings

Spike in flight searches signals first step in airline recovery: Sojern

New Sojern, FareHarbor partnership to help attractions drive online sales

Breaking the mold: Why destination marketing requires more than a one-size-fits-all approach, by Sojern’s Chris Gregory-Pasha

Sojern and Roiback partner to help hoteliers increase profitability

Sojern inks deal with Roiback to drive direct sales to hotel partners

45 Percent of Travel Marketers Say Ad Spending Won’t Return to Pre-Pandemic Level Until at Least 2025

How Travel Marketers are Tackling Digital Advertising in 2021

Chart of the Day: 878% increase in travel plans to Germany from Singapore

VIDEO: Digital marketing to the rescue? Reevaluating best practices in travel

The sustainable DMO: Building a future for destinations of all sizes

TTG Conversations: Five Questions with Lina Ang, Sojern

Sojern Proves its Dynamism in Europe, and is Poised to Drive Travel Demand for France

Travel Trends — Maldives, Phuket, Bali

Abu Dhabi Extends Partnership with Sojern After Successful Pilot Campaign

New Report: Six Digital Advertising Trends to Accelerate Travel’s Covid-19 Recovery

Abu Dhabi boosts tourism recovery with Sojern's marketing solution

How domestic tourism can score high with the right messaging

The Great Refresh: Eight tips for designing impactful travel ads for a Covid-19 recovery

The Week That U.S. Travel Started Its Recovery, by the Numbers

Cover Story: Is the worst over for the battered tourism industry?

Sojern and Mews Partner to Help the Hospitality Industry Accelerate COVID-19 Recovery

Opinion: How Asia marketers can benefit from digital co-ops

The Band is Back Together: Why co-op strategies will save destination marketing

Guest Post: Building a sustainable future for European travel

Upcoming school holidays mean more staycations; hope for travel bubbles to allow June travel

Sojern and Travlrr Partner to Help Destinations with Sustainable Video Production

Covid-19: insights on travel impact, Middle East and Africa – January, by Sojern’s Suzy Ley

What to know about the new customer travel planning, shopping and booking journey

What to know about the new customer travel planning, shopping and booking journey

Domestic travel dominates Singaporeans' holiday vacation searches

Time is running out to avoid largescale company failures, Sojern webinar told

Florida to Hawaii: Top trending US destinations for 2021

A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

Hotel Marketers Prepare for the Death of Tracking Cookies

The travel industry is going local

Digital marketing in the age of coronavirus - what travel brands need to know

Travel Marketers Frustrated by the Loss of Third-Party Cookies

Sojern Highlights Changing Face of Travel Marketing

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Sojern expands in APAC with sales director hire

Consumers are tuning out ads more than ever. Big brands are betting AI can help them break through with better targeting and personalization.

Rise in Mobile Bookings in Middle East Creates New Online Travel Competition

Why travel marketers must be always on and multichannel

Where Are Ad Budgets in the Asia Pacific Travel Industry Heading To?

Sojern celebrates global success, Omaha roots with company wide conference in the metro

Middle Eastern travel marketers see Amazon as biggest disruption threat

Nearly Half of Global Travel Marketers Are Not Planning to Advertise on Snapchat This Year

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