At Sojern, we offer flexible, results-driven pricing built for travel brands of all sizes. Whether your goal is to grow brand awareness, increase direct bookings, or elevate the guest experience, our solutions scale with your business—and your budget. Explore your options below and discover how Sojern helps you maximize every marketing dollar.
Best for: Small to mid-sized hotels that want performance without the hassle
Best for: Hospitality brands and travel marketers ready to drive serious ROI
Best for: Destinations, hotels, attractions, and tourism groups ready to scale together
Best for: Agencies and traders building precision travel campaigns
Best for: Hotels ready to boost direct bookings and loyalty on autopilot
Best for: Properties looking to elevate service without added costs
Best for: Hospitality brands serious about satisfaction, reviews, and loyalty
“We look at technology as the enabler of guest experience. We are able to learn a lot about the guest and ensure that’s kept in what we call ‘The Golden Profile.’ When a guest arrives, we want to be able to cater to their individuality and their needs. Through time and through a lot of feedback, we continually evolve that to be more and more robust.”
"Sojern has a wide variety of offerings, which allows us to structure campaigns in a way that help reach our clients’ goals and objectives. The results we see are fantastic, and our clients notice this as well."
"Sojern has been a partner of ours through constant digital change - from new privacy guidelines to cookieless to destinations partnership - and have helped us navigate and innovate through all of it. I appreciate that they push us and the rest of the industry to get the most out of our marketing efforts."
“Ultimately we look at the return. The value is obvious, and Sojern takes care of something that we wouldn’t have access to otherwise. I’ve worked in multiple properties and we’ve always worked with Sojern. It’s great to have a reliable partner.”
"With Sojern, since 2019 we’ve unseated one of the major third-party sites from the search results. And working with Sojern’s team is easy—we see the bookings come in and it’s a straightforward process with no upfront cost to us."
“Working in partnership with Sojern was very seamless. Anytime we had questions, they were always there. The first campaign got us in the door and built brand awareness and the second campaign, especially including video content, pushed us over the line. Video content engaged our audience more effectively. The detailed reporting made everything clear and actionable, and the team walked us through it, which was really helpful.”
"The service provided by the team at Sojern is excellent. Their nonstop focus on using traveller behaviour and optimising campaign performance is what has led us to achieving such excellent results."
"Whenever people bring up programmatic, I always mention Sojern. The data is great, the results are great, and the ease of use is really what makes it ideal. A lot of the process is hands off, which in the DMO world is such a golden egg to have because we're all so inundated with different responsibilities, low staff, and low budgets. Finding a way to make partnerships truly work for us is always a huge bonus."
Sojern offers flexible pricing depending on your goals. For advertising solutions, we typically charge based on CPM, as a % fee of your total budget, or many small hotels like our commission model—only paying a 15% commission when a guest completes their stay. For guest experience solutions, pricing is monthly and based on factors like property count or room volume. Custom packages and bundle discounts are also available. Contact us for more information.
For our commission-based advertising model, there are no upfront costs. For guest experience tools like the Guest Marketing Suite, a one-time setup fee may apply to cover onboarding and integrations.
With our commission-based plans, Sojern funds, manages, and optimizes your campaigns across channels like display, social, SEM, metasearch, and video. You only pay a fixed commission on bookings we drive—and only when the guest stays.
Sojern’s solutions are built to thrive in a world with or without 3rd party cookies. We rely on permissioned travel data and privacy-forward attribution to ensure performance remains measurable and sustainable long-term.
Yes, we encourage that! Many customers see the best results by combining media campaigns with tools like Guest Marketing Suite. Bundled pricing offers cost savings and better performance across channels.
Absolutely. Whether you're a single property or a global brand, our team can tailor a package to your goals, budget, and tech stack. We support everything from one-off campaigns to enterprise-scale activations.
Every Sojern customer has access to account management, onboarding support, and performance reporting. Managed Campaign customers also receive full white-glove service, including strategy, optimization, and creative management.
Not necessarily. We can work with your existing assets, or create dynamic, personalized creatives for you. If you have first-party data, we can integrate it to enhance targeting and segmentation.
We support campaigns across display, email, social, video, native, SEM, and metasearch. For more details on which channels are right for you, explore our Channels Overview.
If you're a travel brand looking to drive direct bookings, improve guest engagement, or run high-performing digital campaigns—Sojern’s solutions are built for you. We work with independent hotels, hotel groups, DMOs, attractions, airlines, and more.
If you're an agency or media buyer, our Traveler Audiences offering gives you flexible access to curated, permissioned travel data to power campaigns across your preferred DSP—with full transparency and control.
Whether you're a hotel, attraction, or destination, our pricing adapts to your business needs—so you get measurable results without wasted spend.