Pricing

Travel Ads Platform

Guest Experience Platform

Commission

Pay Only for Results

Best for: Small to mid-sized hotels that want performance without the hassle

15% commission—only after a guest books and stays.
No hassles. No upfront costs.
Designed to drive direct bookings and maximize revenue.
Get faster insights, easy billing, and a crystal-clear ROI.

Start for Free Learn More

Managed Campaign

Let Us Maximize Your Marketing Budget

Best for: Hospitality brands and travel marketers ready to drive serious ROI

We run your display, video, social, SEM, and metasearch—all for one straightforward CPM.
Our AI keeps your campaigns optimized for top performance.
See exactly how your marketing performs with reporting you can trust.

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Co-Op

Marketing With Shared Goals, Resources

Best for: Destinations, hotels, attractions, and tourism groups ready to scale together

Pool budgets to launch multichannel campaigns that go the distance.
Custom strategies to hit your visitation and economic impact goals.
Real-time reporting tracks your wins every step of the way.

Explore Co-Op Programs Learn More

Traveler Audiences

Flexible, Curated Data for Your Own DSP

Best for: Agencies and traders building precision travel campaigns

Activate high-intent travel audiences across any DSP.
Blend your first-party data with our deterministic, permissioned travel intent data.
Get custom audience packages and PMP deals tailored to your goals.

Try a Pilot Campaign Learn More

Guest Marketing Suite

Automated Emails. More Bookings. Happier Guests.

Best for: Hotels ready to boost direct bookings and loyalty on autopilot

Personalize and automate emails, post-stay follow-ups, and promos that drive repeat visits.
Plug into your PMS, CRM, and booking systems—no heavy lifting required.
Priced per property or per room; discounts available when bundled with Sojern media campaigns. One-time setup fee applies.

Ask About Custom Pricing Learn More

AI Concierge

24/7 Guest Support. Zero Extra Headcount.

Best for: Properties looking to elevate service without added costs

Deliver always-on support with an AI concierge answering FAQs and recommending local hotspots.
Upgrade your guest experience—no new hires needed.
Scalable pricing based on property count and usage.

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Reputation Manager

Smarter Reviews. Stronger Reputation.

Best for: Hospitality brands serious about satisfaction, reviews, and loyalty

Manage and respond to reviews across all major platforms from one dashboard.
Stay ahead with real-time alerts and trend reports.
Protect your brand and grow guest trust with smarter, faster insights.

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Delivering Results for Travel Companies Around the Globe

“Working in partnership with Sojern was very seamless. Anytime we had questions, they were always there. The first campaign got us in the door and built brand awareness and the second campaign, especially including video content, pushed us over the line. Video content engaged our audience more effectively. The detailed reporting made everything clear and actionable, and the team walked us through it, which was really helpful.”

Orlagh Doyle

Destination Digital and Social Media Officer

"The service provided by the team at Sojern is excellent. Their nonstop focus on using traveller behaviour and optimising campaign performance is what has led us to achieving such excellent results."

Elly Politou

Senior Executive Destination Marketing

“We look at technology as the enabler of guest experience. We are able to learn a lot about the guest and ensure that’s kept in what we call ‘The Golden Profile.’ When a guest arrives, we want to be able to cater to their individuality and their needs. Through time and through a lot of feedback, we continually evolve that to be more and more robust.”

Helen Smith & Eugenio Pirri

CEOs (on the Hospitality Daily Podcast)

"Sojern has been a partner of ours through constant digital change - from new privacy guidelines to cookieless to destinations partnership - and have helped us navigate and innovate through all of it. I appreciate that they push us and the rest of the industry to get the most out of our marketing efforts."

David West

Executive Director of Destination Marketing, Herschend Family Entertainment

"With Sojern, since 2019 we’ve unseated one of the major third-party sites from the search results. And working with Sojern’s team is easy—we see the bookings come in and it’s a straightforward process with no upfront cost to us."

Tahlia Spencer

Manager

“Ultimately we look at the return. The value is obvious, and Sojern takes care of something that we wouldn’t have access to otherwise. I’ve worked in multiple properties and we’ve always worked with Sojern. It’s great to have a reliable partner.”

Adam Drescher

Director of Sales, Events and Marketing

"Sojern has a wide variety of offerings, which allows us to structure campaigns in a way that help reach our clients’ goals and objectives. The results we see are fantastic, and our clients notice this as well."

Garrett Kingsbury

Senior Digital Marketing Manager

"Whenever people bring up programmatic, I always mention Sojern. The data is great, the results are great, and the ease of use is really what makes it ideal. A lot of the process is hands off, which in the DMO world is such a golden egg to have because we're all so inundated with different responsibilities, low staff, and low budgets. Finding a way to make partnerships truly work for us is always a huge bonus."

Steven Totten

Director of Marketing

Frequently Asked Questions

How does Sojern’s pricing work?

Sojern offers flexible pricing depending on your goals. For advertising solutions, we typically charge based on CPM, as a % fee of your total budget, or many small hotels like our commission model—only paying a 15% commission when a guest completes their stay. For guest experience solutions, pricing is monthly and based on factors like property count or room volume. Custom packages and bundle discounts are also available. Contact us for more information.

Do I need to pay anything upfront?

For our commission-based advertising model, there are no upfront costs. For guest experience tools like the Guest Marketing Suite, a one-time setup fee may apply to cover onboarding and integrations. In some cases, fees may apply for specific channel integrations. These typically reflect direct costs passed through from partners—such as Availability, Rates, and Inventory (ARI) fees—or the resources required for setup and ongoing service. We’re committed to transparency and ensure all fees remain fair and competitive

What’s included in the commission model?

With our commission-based plans, Sojern funds, manages, and optimizes your campaigns across channels like SEM, metasearch, social, email and display. You only pay a fixed commission on bookings we drive—and only when the guest stays.

Do you use third-party cookies?

Our pricing is evolving to ensure sustainability and effectiveness in the changing digital landscape, particularly with the move towards a cookieless future

Can I bundle the Guest Experience Platform with advertising?

Yes, we encourage that! Many customers see the best results by combining media campaigns with tools like Guest Marketing Suite. Bundling delivers stronger performance across channels, creates a more cohesive marketing strategy, and often leads to cost savings. We also offer strategic discounts when you bundle multiple Sojern solutions—giving you better value and a fully integrated approach to driving bookings and guest engagement.

Do you offer custom packages?

Absolutely. Whether you're a single property or a global brand, our team can tailor a package to your goals, budget, and tech stack. We support everything from one-off campaigns to enterprise-scale activations.

What kind of support do I get with Sojern?

Every Sojern customer has access to account management, onboarding support, and performance reporting. Managed Campaign customers also receive full white-glove service, including strategy, optimization, and creative management.

Do I need my own data or creatives to get started?

Not necessarily. We can work with your existing assets, or create dynamic, personalized creatives for you. If you have first-party data, we can integrate it to enhance targeting and segmentation.

Which channels does Sojern support?

We support campaigns across display, email, social, video, CTV, native, SEM, and metasearch. For more details on which channels are right for you, explore our Channels Overview.

How do I know if Sojern is right for my business?

If you're a travel brand looking to drive direct bookings, improve guest engagement, or run high-performing digital campaigns—Sojern’s solutions are built for you. We work with independent hotels, hotel groups, DMOs, attractions, airlines, and more.

If you're an agency or media buyer, our Traveler Audiences offering gives you flexible access to curated, permissioned travel data to power campaigns across your preferred DSP—with full transparency and control.

Flexible Pricing Built to Grow With Your Travel Marketing Goals

Whether you're a hotel, attraction, or destination, our pricing adapts to your business needs—so you get measurable results without wasted spend.

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Marketing That Pays for Itself

Commission

Pay Only for Results

Managed Campaign

Let Us Maximize Your Marketing Budget

Co-Op

Marketing With Shared Goals, Resources

Traveler Audiences

Flexible, Curated Data for Your Own DSP

Guest Marketing Suite

Automated Emails. More Bookings. Happier Guests.

AI Concierge

24/7 Guest Support. Zero Extra Headcount.

Reputation Manager

Smarter Reviews. Stronger Reputation.

Delivering Results for Travel Companies Around the Globe

Frequently Asked Questions

How does Sojern’s pricing work?

Do I need to pay anything upfront?

What’s included in the commission model?

Do you use third-party cookies?

Can I bundle the Guest Experience Platform with advertising?

Do you offer custom packages?

What kind of support do I get with Sojern?

Do I need my own data or creatives to get started?

Which channels does Sojern support?

How do I know if Sojern is right for my business?

Flexible Pricing Built to Grow With Your Travel Marketing Goals