Turismo Friuli Venezia Giulia Utilizes Sojern’s Travel Marketing Platform to Drive Qualified Traffic to Destination Website and Partner Websites

In the fall of 2021, the Turismo Friuli Venezia Giulia team activated a campaign across display and video, with the goal of driving qualified traffic to their website, as well as their partner’s websites to learn more about the products that showcased how special the region was; ham, cheese, and wine. Using affinity audiences and Sojern’s travel intent data, the campaign reached Italian travellers who were actively searching for travel to Friuli Venezia Giulia as well as competitor destinations. Throughout the campaign, Sojern drove more than 50% of the visits to Turismo Friuli Venezia Giulia’s website. 1 in 4 users brought to the website by the campaign

also visited the partner websites, proving that the campaign was targeting the right audiences. “Before working with Sojern, our online marketing was focused on brand awareness, and very little on conversions. Now we can track conversions on the website and truly see the success driven from our marketing programs,” Stefano Taddio said.