Destination

Revolutionizing Destination Marketing Insights: Sojern Teams Up with Tourism Economics

Sojern and Tourism Economics work together to revolutionize destination marketing insights.

From Impressions to Foot Traffic: Sojern and Azira Redefine Multichannel Advertising

Gain a comprehensive view of your destination marketing campaigns.

Loud and Proud: Create Inclusive and Authentic Travel Experiences for LGBTQ+ Travelers

Learn how to create safe, inclusive environments for LGBTQ+ travelers.

Cookieless Marketing 101: A Destination Marketer’s Crash Course on the Cookieless World

Dive into essential strategies to navigate the cookieless world effectively.

Strength in Numbers: How Co-Op Marketing Empowers Hotel Marketers and Their Partners

Explore how hotels leverage the power of co-op marketing to drive growth and success.

France Experiences Tourism Boom Ahead of 2024 Olympics, Driven by American Travelers

The Summer Olympic Games in France will be the largest event ever hosted in the country.

Exploring Cookieless Marketing: A Guide for Destination Marketers in the Age of Social Media and SEM

Bridge your data gap in a cookieless world.

Unlock Year-Round Engagement: Eugene, Cascades & Coast Elevates Tourism With An Always-On Advantage

Learn the secrets to engaging your ideal visitors all year-round.

Data-Driven Decision-Making: The Key to DMO Marketing Success

Explore the power of data in unlocking new opportunities.

Maximizing Impact: How Destination Marketers Activate Full-Funnel Marketing

Discover how DMOs are shifting their focus to full-funnel campaigns.

New Report: The State of Destination Marketing 2024

Our latest report shares insight to help guide DMOs when planning for 2024.

Always-On With Visit Pensacola: Why Moving Beyond Seasonal Strategies Worked for This Beachside Destination

Nicole Stacey shares why always-on marketing works for Pensacola.

Reaching LGBTQ+ Travelers in the Moments That Matter

LGBTQ+ consumers are putting their money where their values are.

Great Rivers & Routes Activates Always-On, Multichannel Strategy to Drive Travelers Year-Round

Cory Jobe shares his always-on marketing experience with Sojern.

Increase Campaign Performance With Always-On Marketing For Your Destination

Think outside of traditional seasonal advertising with always-on marketing.

Co-Op Marketing for Destinations: An Insider's Perspective on Driving Tourism Growth & Economic Impact

A deep dive from a DMO expert on co-op marketing for destinations

Always-On Marketing: Build Datasets To Strengthen Your Destination Marketing Campaigns

Always-on marketing takes a dynamic and ongoing approach to digital.

A Journey Through Asia: Discover The Travel Insights and Culture of Singapore

Jessica Cook shares a mix of culture and travel insights from Singapore.

New eBook: The Destination Marketer’s Guide to Always-On Marketing

Destination marketers can capitalize on travel demand all year round.

Co-Op Marketing: Increase Impact of Your Destination Marketing Strategies With Sojern

Partner with Sojern to take the hassle out of co-op marketing.

Create Experiences For LGBTQ+ Travelers With Your Destination Marketing

Build experiences that welcome LGBTQ+ travelers with open arms.

Explore Sri Lanka Through Culture and Travel Insights

Jessica Cook shares her cultural experiences traveling through Sri Lanka.

MICE: Create Seamless Relationships To Keep Your Destination on the Shortlist

Build relationships with MICE planners to bring in new travelers.

Dollywood: Focusing on the Guest Experience, Nurturing Industry Partnerships, and More

Pete Owens and David West share what makes the Dollywood brand special.

MICE: Engage and Inspire Event Planners to Visit Your Destination

Showcase what makes your destination special to attract MICE planners.

How Destinations International Leads Diversity, Equity, and Inclusion in the Travel Industry

Sophia Hyder Hock talks diversity, equity, and inclusion with Sojern.

Q&A: Make the Most of Your Destination’s Sustainability Efforts

We answer your destination's biggest questions about sustainability.

Use Data to Find Sustainable Travelers for Your Destination

Find your ideal travelers online with search, booking, and location data.

How To Create Safe and Diverse Travel Experiences Within Your Destination

Destinations must create safe, welcoming, and inclusive spaces.

Showcase Your Destination's Sustainability Initiatives Online and Off

By using data, destination marketers can find their ideal travelers online.

Four Ways to Jumpstart Your Destination's Sustainability Strategy

Share your destination's values to attract your ideal traveler.

Celebrating 15 Years Serving Travel Marketers Around the Globe

For 15 years, Sojern has maintained an unwavering focus on travel.

Harness the Power of Sustainability for Your Destination

Find inspiration from DMOs implementing sustainability around the world.

Travel to Qatar Increases as World Cup Nears

Intent to Qatar rises leading up to the 2022 FIFA World Cup.

COVID-19: Insights on Travel Impact, Middle East and Africa - February

The UAE features within the top ten searched for destinations.

Latest European Webinar Recap and Travel Insights - January

Rethink your success metrics and partnering for success in 2021.

COVID-19: Insights on Travel Impact, Middle East and Africa - January

The UAE and Saudi Arabia are among top origins for Qatar.

COVID-19 Insights: Travel Intent and Confidence Improve in US

Travel is poised to bounce back rapidly around the second half of the year.

COVID-19: Insights on Travel Impact, Middle East and Africa - December

Travel intent and confidence in the UAE grows considerably.

COVID-19: Insights on Travel Impact, Middle East and Africa - November Overview

UAE hotel searches and bookings continue to increase.

Managing Customer Expectations for Hotels and Attractions

72% of travelers frequently read reviews before deciding where to stay.

COVID-19: Central America Travel Insights and a Look at Reopening [Webinar]

We analyze Central America restrictions and insights by country.

Search Engine Marketing (SEM) to Drive Business for Attractions, Tours, & Activities

Attractions need to adapt by adjusting digital marketing strategies

COVID-19: Parlano gli esperti del settore turistico: le loro strategie di ripresa e la trasformazione digitale [Italian Webinar]

Gli esperti condividono le loro opinioni sul digitale per il turismo.

COVID-19: The Value of Digital Marketing for Attractions, and Travel Insights [Webinar]

There is growth in our data for searches among our attractions partners.

COVID-19: Tendencias de viaje hacia México [Spanish Webinar]

Discutimos los planes de la industria del turismo para abrir el mercado.

COVID-19: Weekly Insights and Webinar Featuring Hotels

We continue to monitor the situation around the world, sharing insights.

Finding Your Digital Co-Op Partner for Destination Marketing

Maximize the potential of your destination marketing co-op.

DMO Travel Advertising Trends in 2019

Over 600 travel marketers weighed in on the biggest marketing challenges.

How Instagram Breathed New Life into Destination Marketing

Nearly 96% of travelers use Instagram to get their dose of travel inspo.

How DMO, Hilton Head Island, Attracts Visitors Through Instagram Stories

Many DMOs turn to social media to inspire people through visual media.

Sojern’s Tourism Team Takes on Disaster Relief

Richard Black shares how tourism can bounce back after mother nature hits.

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