Little River Inn achieves a 6X ROI on a multichannel campaign with SEM, Facebook, and display
Results
6X
Return on Investment (ROI)
Discovered
a hands-off solution that drives direct bookings in a competitive market
Implemented
a multichannel marketing campaign where commissions are only paid on completed stays
Package Used
Pay on the Stay
Channels
Display
Search Engine Marketing
Social
Industry
Hotel
Family owned and operated for more than 80 years, Little River Inn is a Victorian inn situated on the Mendocino Coast, with several walkable attractions in the area. The property is known for its elegant rooms and cottages featuring Pacific Ocean views, as well as a 9-hole golf course, driving range, and on-site restaurant and bar.
Family owned and operated for more than 80 years, Little River Inn is a Victorian inn situated on the Mendocino Coast, with several walkable attractions in the area. The property is known for its elegant rooms and cottages featuring Pacific Ocean views, as well as a 9-hole golf course, driving range, and on-site restaurant and bar.
from the Host
"I really appreciate how easy it is to use. The direct bookings just keep coming in and there’s not a lot of upkeep on my end, which is nice being a busy property with multiple departments."
from the Agency
from the Partners
from the Partners
"I really appreciate how easy it is to use. The direct bookings just keep coming in and there’s not a lot of upkeep on my end, which is nice being a busy property with multiple departments."
Goal
In order to win direct bookings on their website in a fairly competitive area, Little River Inn needed to be everywhere that potential guests wereonline. They needed a multichannel marketing campaign that ran across several channels. The team sought a solution that was easy to activateand maintain, as they were running a busy property with less time and resources.
Solution
The multichannel campaign resulted in a 6X ROI. “The results were great and the online account is easy to use. We like that we only pay a commission on completed stays and I don’t have to regularly reconcile, I just do it once a month and I don’t have to worry about it,” explained Terra Wagner, lodging manager for Little River Inn.
from the Agency
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