Sojern’s COVID-19 Webinar Series: Managing Customer Expectations to Aid in Recovery

As hotels and attractions adapt their offerings in line with COVID-19 regulations, customers need to be kept informed. Travelers are, and will be, cautious of travel for some time and are looking for information and reassurance about what to expect upon arrival. In this webinar, we look at what hotels and attractions should be doing to help set and manage those customer expectations during these uncertain and fluid times. Sine Scott, Executive Director, E-Commerce at Accor, joins Sojern to discuss what they have been doing and will cover best practices on setting and managing expectations during the pandemic. We explore the different channels that guests expectations are set on and how travel marketers can best manage those. Learn actionable takeaways that you can implement to your marketing campaigns today.

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