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The Destination Marketer’s Crash Course on the Cookieless World

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We’re on the brink of a significant shift in digital marketing, and we're extending an invitation for you to discover all you need to know about the impending cookieless world. To help you thrive when third-party cookies go away, our webinar—The Destination Marketer’s Crash Course on the Cookieless World—will equip you with the tools and insights you need to succeed in this new cookieless era.

What You'll Learn

  • Understand the Impact: Discover what the end of third-party cookies means for your destination marketing strategies.
  • Master the Basics: Learn the fundamentals of digital marketing and how it’s changing.
  • Learn New Tactics: Gain insights into alternative, privacy-friendly data collection and targeting methods.
  • Stay Competitive: Get ahead of the curve with actionable strategies to keep you competitive in a cookieless world.

This webinar is a must-see for destination marketers who aim to—stay on top of changing digital advertising trends, develop resilient marketing approaches despite data privacy challenges, and innovate with the latest technologies to engage their audiences.

Webinar Speakers

Taylor Riesselman

Taylor Riesselman

Director of Product Management

See Bio
Sarah Chen

Sarah Chen

Product Marketing Manager

See Bio

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Europe, Latin America, and North America Webinar
Calendar
May 15, 2024
Clock
9:00 am PST / 17:00 GMT
Asia Pacific, Middle East, and Africa Webinar
Calendar
May 15, 2024
Clock
11:00 am GST / 15:00 SGT, GMT +8
Calendar
Calendar

The Destination Marketer’s Crash Course on the Cookieless World

We’re on the brink of a significant shift in digital marketing, and we're extending an invitation for you to discover all you need to know about the impending cookieless world. To help you thrive when third-party cookies go away, our webinar—The Destination Marketer’s Crash Course on the Cookieless World—will equip you with the tools and insights you need to succeed in this new cookieless era.

  • Understand the Impact: Discover what the end of third-party cookies means for your destination marketing strategies.
  • Master the Basics: Learn the fundamentals of digital marketing and how it’s changing.
  • Learn New Tactics: Gain insights into alternative, privacy-friendly data collection and targeting methods.
  • Stay Competitive: Get ahead of the curve with actionable strategies to keep you competitive in a cookieless world.

This webinar is a must-see for destination marketers who aim to—stay on top of changing digital advertising trends, develop resilient marketing approaches despite data privacy challenges, and innovate with the latest technologies to engage their audiences.

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Webinar Speakers

Taylor Riesselman

Director of Product Management

Taylor Riesselman, with nine years of invaluable experience at Sojern, serves as the Director of Product Management, overseeing the expansion and innovation efforts driving the Sojern Travel Marketing Platform. With a degree in Mathematics from the University of Nebraska at Omaha, Taylor’s journey at Sojern began on the operations side, where she honed her skills on the analyst team. Transitioning into product management, her expertise lies in developing innovative solutions to meet the changing needs of hospitality and tourism businesses around the world. Before joining Sojern, Taylor worked at a consulting firm focused on building technology for pharmaceutical sales organizations, and at Mutual of Omaha, where she developed platforms for the actuarial team.

Sarah Chen

Product Marketing Manager

As Product Marketing Manager for global destinations and corporate hotels at Sojern, Sarah builds positioning and messaging frameworks for the target segments and tells compelling stories that articulate value propositions. Previously, Sarah was a DMO client of Sojern, serving as Convention Marketing Manager at Visit Anaheim, where she spearheaded B2B marketing for the meetings and conventions segment. Sarah graduated from The Collins College of Hospitality Management at Cal Poly Pomona and was named one of PCMA's 20 in Their Twenties, Class of 2023.

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