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With cookies going away in 2025, now's the time to prepare your digital marketing strategies.
Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.
Sojern and Google share how to achieve direct booking success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.
While this past summer showed global travel return with a vengeance after COVID-19, it comes at a turbulent time. Political factors both domestically and internationally, as well as economic downturn and a looming cost of living crisis are cause for uncertainty. How can hotel marketers balance the current unknowns while making the most of the opportunity that this travel comeback presents?
In this webinar, Sojern’s Laura Ruggiero will look at the data and travel trends impacting the UKI region, and what strategies you can employ to ensure you’re prepared for maximising direct bookings in 2023 and beyond.
Laura Ruggiero is Sojern's Business Development Executive responsible for the European market. With a decade of experience in the travel industry with a specific focus on hotels, Laura has a comprehensive understanding of the challenges that hotels face in driving direct bookings, and how digital marketing can work to overcome them.
We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.