After challenges and losses due to COVID-19, the hotel industry is increasingly optimistic about travel’s rebound.
After challenges and losses due to COVID-19, the hotel industry is increasingly optimistic about travel’s rebound.
We partnered with Skift to bring you new insights and information on how to increase your property’s revenue. We interviewed hotel marketers around the world and heard first-hand how they have:
This report explores six strategic approaches hotels can adopt to maximize revenue in an evolving data-driven landscape. It addresses critical challenges such as shifting traveler expectations, privacy concerns, labor shortages, and increasing competition. Through expert insights, real-world case studies, and actionable recommendations, the report provides a roadmap for hoteliers aiming to optimize marketing performance, strengthen guest relationships, and drive consistent revenue growth.
In a world of unpredictable travel patterns, hotels must maintain continuous marketing campaigns to capture traveler demand year-round. An "always-on" approach ensures visibility during peak and off-peak seasons, leveraging real-time travel data to target potential guests effectively.
With third-party cookies being phased out, hotels must rely on first-party data from loyalty programs and CRM systems. This data enables personalized marketing, enhances guest experiences, and drives repeat bookings, reducing dependency on costly third-party platforms.
Hotels can maximize marketing budgets by collaborating with destination marketing organizations and local attractions. These co-ops allow resource sharing, unified campaigns, and increased visibility, boosting both direct bookings and regional tourism.
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The "work anywhere, anytime" trend encourages people to work from wherever they are most comfortable. This could be from home, a coffee shop, a co-working space, or even a foreign country they're visiting on vacation. These travelers are extending their trips and working remotely from wherever their "office" is located.
Travelers have become more opportunistic and unpredictable—booking last-minute trips and extending their stays. The “work anywhere, anytime” trend has boosted travel volume for those who have been working remotely, even amid the pandemic. Its contribution will only grow post-pandemic.
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