Ticino Hotels Increases Direct Bookings by 30% with Sojern

In early 2021, Ticino Hotels Group partnered with Sojern. Katia Monti Pietrosanti, Digital Marketing & Online Sales Manager, worked previously with Sojern at a different property in Lake Como, and knew that Sojern was a reliable partner for driving direct bookings. Ticino Hotels Group leveraged Pay on the Stay—a digital marketing package where hoteliers only pay a commission on completed stays. Sojern runs advertising on behalf of Ticino Hotels Group across programmatic display, Facebook, and Instagram. Sojern taps into billions of travel intent data points through the Sojern Traveler Ecosystem™ to find and engage with those who are looking to travel to the Ticino area. Sojern reaches these travellers with inspiring messages from Ticino Hotels properties, and keeps their name top of mind so when people are ready to book, they book directly with their hotels. What’s more, Sojern’s team of in-house designers build engaging display ads for each property in the Ticino Hotels Group portfolio. Since the partnership began, Sojern has driven a 30% increase in direct bookings across the portfolio.