We partnered with Benchmark Research Partners to survey hotel marketers about their first-party data strategies.
We partnered with Benchmark Research Partners to survey hotel marketers about their first-party data strategies.
In How Hotel Brands Are Using First-Party Data to Drive Revenue and Build Stronger Relationships, you will learn about:
Imagine a hotel that knows exactly what its guests want—offering tailored experiences that make every stay unforgettable. This isn’t just a dream; it’s the reality that first-party data makes possible. Our report dives into how hotel marketers are using this invaluable resource to elevate their campaigns, deepen guest relationships, and drive sustained revenue growth.
First-party data is transforming the way hotels engage with their guests. By collecting insights directly from travelers—like preferences, behaviors, and booking patterns—hotels can craft marketing strategies that are both highly targeted and deeply effective. The result? More direct bookings, stronger loyalty, and campaigns that truly connect with their audience.
It’s no secret that personalization is what keeps guests coming back. With first-party data, hotels can deliver offers and messages that feel tailor-made for each traveler. Whether it’s a special promotion before their trip or a thoughtful follow-up after their stay, these personalized touches drive satisfaction, build loyalty, and generate incremental revenue. Today’s travelers expect more, and first-party data helps hotels exceed those expectations at every step.
As privacy regulations like GDPR and CCPA set new standards, protecting guest data is more critical than ever. Hotels must prioritize consent and security, ensuring that their data strategies align with legal requirements and maintain guest trust. Tools like hashed emails make it possible to deliver personalized experiences while staying compliant, proving that privacy and personalization can go hand in hand.
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First-party data is collected using first-party cookies and hashed emails to gather information directly from your guests. It can include contact information, booking history, and demographics. This data is from consenting users that engage with your owned digital channels—including your website, social media, and apps.
A first-party data program combines a data collection strategy and a governance process for integrating, using, and deleting data while accounting for privacy regulations.
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