Learn how destinations can team up with local tourism partners to scale marketing campaigns, tapping into larger co-op marketing efforts.
Learn how destinations can team up with local tourism partners to scale marketing campaigns, tapping into larger co-op marketing efforts.
Digital-first, co-op marketing strategies represent a dramatic step forward for destinations. In Co-op Marketing for Destinations, we interview destination leaders around the world about:
The Co-Op Marketing for Destinations: The Path Forward for COVID-19 Recovery report highlights how destination marketing organizations (DMOs) can leverage co-op marketing to overcome budget constraints, foster collaboration with local tourism businesses, and drive tourism recovery. It outlines the benefits of pooling resources, using advanced digital tools, and adapting to evolving traveler habits to maximize impact during challenging times.
Co-op marketing allows DMOs and local partners to pool budgets and resources, achieving economies of scale and more significant results than individual efforts. By sharing costs and centralizing campaign management, even resource-constrained partners can access advanced marketing capabilities, helping destinations extend their reach and drive bookings effectively.
Modern co-op marketing platforms, like those offered by Sojern, enable destinations to access real-time campaign performance data, set individual goals for stakeholders, and fine-tune efforts dynamically. These tools eliminate barriers like high spending minimums, making co-op programs accessible to small businesses while ensuring measurable and transparent outcomes for all partners.
Collaboration between DMOs, government bodies, and private stakeholders is vital to rebuilding tourism. Co-op marketing fosters unified messaging, supports local businesses, and ensures alignment across partners. This shared approach helps destinations remain competitive, attract visitors, and demonstrate economic impact in a rapidly evolving travel landscape.
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When a DMO creates a marketing co-op, it combines funds, messaging and marketing with local tourism stakeholders—hotels and attractions. By working with local businesses, you can bring tourists to your destination and direct bookings to your partners. This report will provide insights from destination leaders who leverage co-op marketing in their DMOs, so you can learn how to do the same.
You need to demonstrate a return on your investment. Our co-op marketing program helps you efficiently manage budgets across all hotel, attraction, and destination partners. We also provide detailed campaign performance reports showing economic impact.
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