Sojern and SiteMinder partner to drive direct booking success for R Hotel Geelong
Results
Partnered
with experts in direct bookings and digital marketing
~13%
contributed by SiteMinder and Sojern to total bookings
Activated
trusted partners for new hotel opening
Package Used
Pay on the Stay
Channels
Display
Search Engine Marketing
Social
Industry
Hotel
R Hotel Geelong opened in early 2021, during uncertain times for hospitality, especially in Australia. Collective Hotel Management sought partners, such as SiteMinder and Sojern, to work towards their direct booking goals given these market conditions.
from the Host
"With the seemingly nonstop changes in market conditions and demand, it’s good to work with partners who understand travel and digital marketing and can maximise our direct booking share. SiteMinder and Sojern have been trusted partners. I look forward to continued success."
from the Agency
from the Partners
from the Partners
"With the seemingly nonstop changes in market conditions and demand, it’s good to work with partners who understand travel and digital marketing and can maximise our direct booking share. SiteMinder and Sojern have been trusted partners. I look forward to continued success."
Goal
R Hotel Geelong opened in early 2021, amid the Covid-19 pandemic. Australia experienced more travel restrictions than many other countries, and the normal business travel that R Hotel Geelong might expect was nonexistent. “The situation forced us to rely on leisure and digital marketing,” explains Graeme Connor of Collective Hotel Management, “partnerships were essential to fill the gap.”
Solution
By integrating Sojern’s world-class, programmatic advertising solutions with SiteMinder’s leading hotel commerce platform, hotels can effortlessly reach travellers searching for a place to stay, drive them to book direct, and then track and measure success. In the first year of partnering, Sojern and SiteMinder contributed roughly 13% to R Hotel Geelong’s total bookings.
from the Agency
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