Introduction
Convento do Espinheiro has partnered with Sojern for nearly a year. Sojern runs Convento do Espinheiro’s multi-channel marketing strategy on a Pay on the Stay, commissionable model. In 11 months, Sojern has increased their direct bookings by 60% year on year.
Objectives
Convento do Espinheiro is rich in history, scenery, and atmosphere. Despite being one of a few five-star hotels in the area, their team still struggled with generating direct bookings. This was partly due to third parties being so strong, and in part due to being in a more remote part of Portugal. When Sojern presented them with a Pay on the Stay marketing solution to drive them direct bookings, they decided to test it in January 2019.
"We work with Sojern because they do everything we are trying to do from a marketing perspective, but can’t on our own. Our direct bookings are up, so it’s been a very good experience."
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Solution
In 11 months alone, Sojern has generated over €82,897 in revenue from 178 direct bookings, and direct bookings for Convento do Espinheiro have increased 60% year on year. But most of all, the team has a marketing strategy they can trust in. “Sojern delivers a booking, and we pay a commission,” explains Ricardo Banha, E-Commerce & Revenue Manager, “That’s the business model for me."
About the Partnership
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Agency:
Hotel Partner:
Attraction Partner:
"We work with Sojern because they do everything we are trying to do from a marketing perspective, but can’t on our own. Our direct bookings are up, so it’s been a very good experience."
