North America

Always-On With Visit Pensacola: Why Moving Beyond Seasonal Strategies Worked for This Beachside Destination

Nicole Stacey shares why always-on marketing works for Pensacola.

Unlocking Success: Black Friday, Cyber Monday, and Travel Tuesday Insights for Travel Marketers

Black Friday, Cyber Monday, and Travel Tuesday Traveler Insight

American Travelers Sold on Summer Vacations, Despite The Price Tag

International travel is top of mind for American travelers this summer.

Spring Break 2023 Volumes Surpassing 2022, Including a Jump in Long-Haul Travel

Millions of Americans are fleeing the cold weather to find warmer climates.

Longer Trips, International Travel Big this Fourth of July

Americans gear up for the most popular weekend for travel—the 4th of July.

US Travel is Back!

We analyze 2022 search and booking data, and the great growth in the US.

We Will Not Do Business With Russia

Our hearts go out to the people of Ukraine and those impacted.

Sojern Recognized Among Top Hotel Digital Marketing Companies

We are thrilled to be recognized among the best in metasearch and adtech.

As Land Borders Reopen, Canadians Look to Come to the US

US announcement marks a massive boon for US tourism.

Use These US Holiday Insights to Prepare Your Marketing Strategies

We analyze 2021 holiday travel searches and bookings to see strong numbers.

2021 Shifts in Travel Behavior

Sojern and PlaceIQ use data to understand COVID-19 recovery.

A Deep Dive Into Metasearch Marketing

Capture travelers throughout the path to purchase with metasearch.

COVID-19 Insights: The Return of US Travel

99% of Americans and Canadians are eager to travel again.

How 2021 Travel is Shaping Up and a 2020 Look Back

Check out our snapshots of the shifts in travel behavior in 2020.

COVID-19 Insights: Travel Intent and Confidence Improve in US

Travel is poised to bounce back rapidly around the second half of the year.

7 Tips for Your Advertising Creative During COVID-19 Recovery [Webinar]

Learn how to improve your advertising creative throughout COVID-19.

COVID-19: Central America Travel Insights and a Look at Reopening [Webinar]

We analyze Central America restrictions and insights by country.

COVID-19: Travel Insights and Revenue Management for Recovery [Webinar]

COVID-19 has changed the way hotels do business, but what about pricing?

COVID-19: Travel Insights and Co-Op Marketing [Webinar]

There are extreme restriction and policy variations across the globe.

COVID-19: The Value of Digital Marketing for Attractions, and Travel Insights [Webinar]

There is growth in our data for searches among our attractions partners.

COVID-19 Recovery Toolkit: Creative Trends and Recommendations for Your Ads During Recovery (Part 3)

Travelers are beginning to dream about and plan their future travel.

COVID-19: Optimizing Your Website for Direct Bookings [Webinar]

Travelers are using your website when dreaming and planning their trips.

COVID-19: Vacation Rental Insights and a Conversation with TurnKey’s CEO [Webinar]

Vacation rentals are improving strategies to protect the safety of guests.

COVID-19: A Look at LATAM & How to Adjust Your Ad Creatives [Webinar]

Over 1M people visited 130 Shanghai tourist attractions for May Day.

COVID-19: Weekly Insights and Webinar Featuring Hotels

We continue to monitor the situation around the world, sharing insights.

COVID-19: Weekly Insights and Webinar Featuring Attractions

With shelter-in-place orders, countries are also preparing for recovery.

Findings from The 2020 Report on Travel Advertising in North America

Take advantage of emerging technologies to see huge growth in 2020.

The Role Creative Testing Plays in Data-Driven Marketing

Data-driven marketing should be at the root of every decision you make.

5 Ways to Design Effective Hotel Ad Creative

Our top five findings can dramatically improve campaign performance.

Uniting to Empower the Omaha Community

Sojern receives volunteering award from United Way of the Midlands.

Sojern Omaha Voted as a Best Place to Work

Sojern was recently voted one of the Best Places to Work in Omaha.

How Sojern and Strategic America Drove a Half Million in Travel Spend to Iowa City

Iowa City seeks to stand out in a competitive destination market.

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