Discover travel marketing trends and strategies specific to the European market.

Read up on the latest digital marketing trends and insights to grow your travel business.

France Experiences Tourism Boom Ahead of 2024 Olympics, Driven by American Travelers

The Summer Olympic Games in France will be the largest event ever hosted in the country.

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European Destinations Are Hot for Global Travellers This Summer

Catch up on the latest 2023 European summer travel trends.

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A Spotlight on Turkish Travel Trends

Take advantage of this surge in travel intent to Turkey.

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European Summer Travel Heats Up

Planning for summer travel to Europe is already taking off this spring.

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We Will Not Do Business With Russia

Our hearts go out to the people of Ukraine and those impacted.

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Sojern Recognized Among Top Hotel Digital Marketing Companies

We are thrilled to be recognized among the best in metasearch and adtech.

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Aegean Airlines on COVID-19 Recovery and How to Adapt to Today's Traveller

Travel Brands are Evolving to Meet the Needs of the Post-COVID Consumer

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A Deep Dive Into Metasearch Marketing

Capture travelers throughout the path to purchase with metasearch.

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COVID-19: Insights on Travel Impact, Europe – March

There is still uncertainty around when travel restrictions will be lifted.

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How 2021 Travel is Shaping Up and a 2020 Look Back

Check out our snapshots of the shifts in travel behavior in 2020.

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COVID-19: Insights on Travel Impact, Europe – February

Take a look at upcoming travel trends for the European summer.

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Latest European Webinar Recap and Travel Insights - January

Rethink your success metrics and partnering for success in 2021.

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COVID-19: Insights on Travel Impact, Europe – November

Domestic travel across Italy has shown significant growth.

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Webinar: Industry Expert Tips on the Keys to Powerful and Relevant Marketing During Recovery

Hotels, attractions, and tour operators collaborate to drive recovery.

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7 Tips for Your Advertising Creative During COVID-19 Recovery [Webinar]

Learn how to improve your advertising creative throughout COVID-19.

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Webinar: Utilizando Facebook e Instagram para Impulsar la Recuperación

Las redes sociales son clave para el éxito durante la recuperación.

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COVID-19: Central America Travel Insights and a Look at Reopening [Webinar]

We analyze Central America restrictions and insights by country.

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COVID-19: Travel Insights and Revenue Management for Recovery [Webinar]

COVID-19 has changed the way hotels do business, but what about pricing?

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COVID-19: Travel Insights and Co-Op Marketing [Webinar]

There are extreme restriction and policy variations across the globe.

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COVID-19: The Value of Digital Marketing for Attractions, and Travel Insights [Webinar]

There is growth in our data for searches among our attractions partners.

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COVID-19: Optimizing Your Website for Direct Bookings [Webinar]

Travelers are using your website when dreaming and planning their trips.

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COVID-19: A Look at LATAM & How to Adjust Your Ad Creatives [Webinar]

Over 1M people visited 130 Shanghai tourist attractions for May Day.

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COVID-19: Weekly Insights and Webinar Featuring Hotels

We continue to monitor the situation around the world, sharing insights.

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COVID-19: Weekly Insights and Webinar Featuring Attractions

With shelter-in-place orders, countries are also preparing for recovery.

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The Role Creative Testing Plays in Data-Driven Marketing

Data-driven marketing should be at the root of every decision you make.

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5 Ways to Design Effective Hotel Ad Creative

Our top five findings can dramatically improve campaign performance.

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