Global

Curation, AI, and the Power of a Vertical-Based Approach to Programmatic Advertising

Achieve tailored targeting, better performance, and great results.

Data Curation: Balance Privacy and Performance in Digital Advertising

Protect user data while maximizing ad effectiveness in a privacy-first world.

The Data is In: Holiday Travelers are Going Further Than Ever and Willing to Spend for Great Experiences

Travelers are venturing farther and spending more this winter for unforgettable experiences.

Build a Strong Marketing Foundation: Proven Strategies to Ensure Campaign Success

Learn effective techniques for deploying impactful campaigns.

Sustainable Tourism: Six Destination Marketing Tactics to Attract Millennial and Gen Z Travelers

Learn how to engage eco-conscious audiences and boost your destination's appeal.

Rethink ROAS: Leverage Lifecycle Marketing to Unlock Advanced Metrics for Your Hotel

Discover how a lifecycle marketing strategy can turn every booking into a loyal, returning customer.

Summer Travel Trends: A Record-Breaking Year Equals New Opportunities for Travel Marketers

When summer hits, travel goes full steam ahead–and this year is no exception.

From Impressions to Foot Traffic: Sojern and Azira Redefine Multichannel Advertising

Gain a comprehensive view of your destination marketing campaigns.

Loud and Proud: Create Inclusive and Authentic Travel Experiences for LGBTQ+ Travelers

Learn how to create safe, inclusive environments for LGBTQ+ travelers.

Expanding Your Travel Marketing Channels: Why Facebook and Instagram Should Be Your Next Focus

Learn how expanding to add Facebook and Instagram to your strategy can boost your reach.

Become a Marketing Mixmaster: How To Get The Most Out of Each Marketing Channel

Unlock the full potential of your marketing efforts with our guide on mastering the marketing mix.

Introducing The Hotel Marketer's Playbook: Unlock the Secrets to Navigating the Marketing Funnel

Unlock the secrets to navigating the marketing funnel and drive bookings like never before.

Hoteliers in Transition: Adapting to Google's Metasearch Evolution and New DMA Regulations

Discover strategies for hoteliers navigating Google's Metasearch Evolution and new DMA regulations.

Exploring Cookieless Marketing: A Guide for Destination Marketers in the Age of Social Media and SEM

Bridge your data gap in a cookieless world.

A Guide for Independent Hotels: Navigating the Hotel Marketing Landscape With Cookieless Durable Channels

Explore strategies for independent hotels navigating the cookieless era.

Maximizing Impact: How Destination Marketers Activate Full-Funnel Marketing

Discover how DMOs are shifting their focus to full-funnel campaigns.

Charting the Course: What's Trending for Travelers in 2024

Discover 2024 travel trends and plan for success in the travel landscape.

Bridging the Gap: How Agencies Partner with Travel Experts for Data-Driven Success

Agencies exceed client goals by leveraging travel data and expertise.

The Wellness Revolution: Hotel Marketing for the Modern Traveler

Wellness tourism has emerged as a powerful trend within hospitality.

The Rise of Artificial Intelligence in Travel: What It Means Now and in the Future

Artificial Intelligence is going to continue to transform the industry.

Sustainable Practices in Hotel Marketing: A Path to Responsible Hospitality

Align your digital marketing strategies with eco-conscious efforts.

Increase Campaign Performance With Always-On Marketing For Your Destination

Think outside of traditional seasonal advertising with always-on marketing.

Supercharge Your Hotel Marketing Campaigns With a Direct Booking Strategy

There’s still time to make 2023 the most successful direct booking year yet

Recession-Proof Your Hotel Marketing Strategy With First-Party Data

Hotel marketers must be ready to pivot using first-party data.

A Journey Through Asia: Discover The Travel Insights and Culture of Singapore

Jessica Cook shares a mix of culture and travel insights from Singapore.

First-Party Data & Context: How to Get Personalization & Privacy at Scale

Hotels need context to piece together traveler personas moving forward.

Metasearch Marketing: 5 Ways To Maximize Visibility for Your Hotel

We break down how to make the most of hotel metasearch.

Multichannel Marketing for Hotels: Making Expectations a Reality

Tips for hoteliers looking to implement an effective multichannel strategy

Co-Op Marketing: Increase Impact of Your Destination Marketing Strategies With Sojern

Partner with Sojern to take the hassle out of co-op marketing.

Power Your Hotel Marketing Strategy With Both Brand Awareness and Direct Response Campaigns

Using both major digital marketing tactics to drive success for your hotel.

Driving Demand and Loyalty in a Permission-Based World

Overcome major hotel marketing challenges to drive volume.

Create Experiences For LGBTQ+ Travelers With Your Destination Marketing

Build experiences that welcome LGBTQ+ travelers with open arms.

Skift Future of Lodging Forum: Reaching and Retaining Guests With First-Party Data

Sojern and Marriott share what you need to know about first-party data.

MICE: Create Seamless Relationships To Keep Your Destination on the Shortlist

Build relationships with MICE planners to bring in new travelers.

Embrace Equity in Celebration of International Women's Day

For International Women's Day, we are celebrating Sojern's women in STEM.

Find First-Party Data Success: How Hotel Marketers Are Maximizing Revenue and Performance

Focus your first-party data strategies now vs. later for the best results.

Sojern’s Top 8 Design Trends to Inspire Your Travel Brand in 2023

2023 offers bright opportunities for your brand, especially with design.

Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report

Sojern ranks amongst the top Digital Marketing Agencies.

Q&A: Make the Most of Your Destination’s Sustainability Efforts

We answer your destination's biggest questions about sustainability.

Use Data to Find Sustainable Travelers for Your Destination

Find your ideal travelers online with search, booking, and location data.

How To Create Safe and Diverse Travel Experiences Within Your Destination

Destinations must create safe, welcoming, and inclusive spaces.

Sojern Celebrates Diwali—The Hindu Festival of Lights

Sojernistas around the world came together to celebrate Diwali.

Revenge Travel Continues with Holiday Bookings Up on 2021 Levels

Demand for holiday travel continues to be up from last year.

Showcase Your Destination's Sustainability Initiatives Online and Off

By using data, destination marketers can find their ideal travelers online.

Founding Employees Speak to 15 Years of Innovation at Sojern

Congratulations to our founding employees on 15 years with Sojern!

Four Ways to Jumpstart Your Destination's Sustainability Strategy

Share your destination's values to attract your ideal traveler.

Use Objectives to Measure Hotel Multichannel Marketing Campaigns

Discover what your business values within your multichannel strategy.

Celebrating 15 Years Serving Travel Marketers Around the Globe

For 15 years, Sojern has maintained an unwavering focus on travel.

Using Always-On Strategies to Complement Seasonal Campaigns

Always-on is always thinking ahead, and capitalizing on potential bookings.

We Will Not Do Business With Russia

Our hearts go out to the people of Ukraine and those impacted.

Sojern Recognized Among Top Hotel Digital Marketing Companies

We are thrilled to be recognized among the best in metasearch and adtech.

Strategies & Tactics to Expand Your Upper Funnel in Cookieless World

Activate data in a cookieless world with multichannel campaigns.

Preparing Your Data for a Cookieless World

Major internet browsers are no longer going to support third-party cookies.

A Deep Dive Into Metasearch Marketing

Capture travelers throughout the path to purchase with metasearch.

Cookieless Advertising for Travel Marketing in Today's World

Google announced in 2020 that they would be sunsetting 3rd-party cookies.

Increasing Your Direct Bookings with Google’s Free Hotel Links

Google recently announced the release of a ‘Free Booking Links’ module.

How 2021 Travel is Shaping Up and a 2020 Look Back

Check out our snapshots of the shifts in travel behavior in 2020.

How Facebook & Instagram Ads Can Inspire Travel

Use Facebook and Instagram in your strategy to reach the right travelers.

Paid Search Engine Marketing Guide for Hotels

Leverage Search Engine Marketing (SEM) for your hotel.

A Travel Marketer’s Guide to Programmatic Display

Learn how programmatic display works and what makes it so successful.

Managing Customer Expectations for Hotels and Attractions

72% of travelers frequently read reviews before deciding where to stay.

7 Tips for Your Advertising Creative During COVID-19 Recovery [Webinar]

Learn how to improve your advertising creative throughout COVID-19.

COVID-19: Travel Trends From Around the Globe [Webinar]

We dive into multiple types of data to understand global trends

COVID-19: Using Facebook and Instagram to Fuel Recovery [Webinar]

Travelers are looking for inspiration on Facebook and Instagram.

COVID-19: Travel Insights and Revenue Management for Recovery [Webinar]

COVID-19 has changed the way hotels do business, but what about pricing?

COVID-19: Travel Insights and Co-Op Marketing [Webinar]

There are extreme restriction and policy variations across the globe.

COVID-19 Recovery Toolkit: Drive Direct Bookings With Metasearch (Part 4)

Metasearch consolidate rates from booking channels

COVID-19: The Value of Digital Marketing for Attractions, and Travel Insights [Webinar]

There is growth in our data for searches among our attractions partners.

Drive Direct Bookings & Improve Your Hotel Website Now

Shift budget towards direct bookings and away from third-party providers.

Sojern’s Perspective on Racial and Social Inequality

Mark Rabe, CEO, shares Sojern's thoughts on racial and social inequality.

COVID-19 Recovery Toolkit - Outreach and Marketing Strategy (Part 2)

We expect that the industry will recover in stages.

COVID-19: Optimizing Your Website for Direct Bookings [Webinar]

Travelers are using your website when dreaming and planning their trips.

COVID-19: Vacation Rental Insights and a Conversation with TurnKey’s CEO [Webinar]

Vacation rentals are improving strategies to protect the safety of guests.

COVID-19: A Look at LATAM & How to Adjust Your Ad Creatives [Webinar]

Over 1M people visited 130 Shanghai tourist attractions for May Day.

COVID-19: Weekly Insights and Webinar Featuring Attractions

With shelter-in-place orders, countries are also preparing for recovery.

Social Media Accounted for 28% of Travel Marketers’ Digital Ad Spend in 2019 - Could it be Key to Your Hotel or Attraction During COVID-19?

Social media is vital to the success of hotel digital marketing.

No cookies? No problem. What’s Next for AdTech (and Sojern)

Google plans to eliminate third-party cookies within Chrome.

How to Manage Your Attraction Visitors' Expectations

Break through all of the noise to set and manage realistic expectations.

Driving Bookings on Your Attraction’s Website

Tips to make it as easy as possible for your customers to book with you.

Sojern Launches on the Xola App Store

Tour and activity operators can drive direct bookings to their site.

The Role Creative Testing Plays in Data-Driven Marketing

Data-driven marketing should be at the root of every decision you make.

How to Influence Hotel Guests With a Multichannel Approach

Customers use different forms of tech to jump from search to social media.

5 Ways to Design Effective Hotel Ad Creative

Our top five findings can dramatically improve campaign performance.

How Instagram Breathed New Life into Destination Marketing

Nearly 96% of travelers use Instagram to get their dose of travel inspo.

Facebook and Instagram Advertising for Travel: Key Trends Revealed

Facebook Ad Usage is Increasing Across All Formats

Sojern Women Break the Engineering Mold

Sojern is dedicated to increasing representation of women in STEM.

3 Tips for Successful Native Ads

Utilize native as an effective ad format for connecting with users.

2018: A Year of Giving Back at Sojern

Here at Sojern, we focus on making an impact at the regional level.

Using Video Ads to Reach Highly Targeted Audiences

Drive awareness and increase engagement with video advertising.

4 Ways to Streamline the Mobile Hotel Booking Process

Create a smooth mobile experience for both the hotelier and their customer.

Why Programmatic Advertising is Essential to Travel Marketers

Programmatic advertising is essential for travel marketers.

Sojern Gives Back to Promote Literacy

We partnered with the United Way of the Midlands to promote literacy.

Sojern is an Ad Age Best Place to Work

Sojern secures a spot on Ad Age's Best Places to Work.

Sojern’s Tourism Team Takes on Disaster Relief

Richard Black shares how tourism can bounce back after mother nature hits.

Sojern Earns Official Badged Partner Status with Bing Ads

Sojern is proud to share that we are an official-badged partner with Bing.

Hotelier’s Guide to Pixels and Cookies

Learn the difference between cookies and pixels, and using them together.

Sojern, Travel’s Direct Demand Engine, Earns Google Partner Status For Search, Mobile

We are excited to announce a new level of partnership with Google.

Previous 1 Next