Middle East and Africa

Gain insights into travel marketing trends and strategies in the Middle East and Africa.

Read up on the latest digital marketing trends and insights to grow your travel business.

Middle East Leads the Charge on 2023 Global Travel Recovery

Travel demand in many MEA countries is up compared to pre-pandemic levels.

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Final Travel Trends Ahead of World Cup Kickoff

The latest travel trends ahead of the 2022 World Cup.

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Travel to Qatar Increases as World Cup Nears

Intent to Qatar rises leading up to the 2022 FIFA World Cup.

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A Spotlight on South African Travel Trends

Loosening restrictions in South Africa means an uptick in travel intent.

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A Spotlight on Turkish Travel Trends

Take advantage of this surge in travel intent to Turkey.

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We Will Not Do Business With Russia

Our hearts go out to the people of Ukraine and those impacted.

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Sojern Recognized Among Top Hotel Digital Marketing Companies

We are thrilled to be recognized among the best in metasearch and adtech.

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A Deep Dive Into Metasearch Marketing

Capture travelers throughout the path to purchase with metasearch.

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COVID-19: Insights on Travel Impact, Middle East and Africa - March

Safety announcements work to limit the spread of COVID-19 during Ramadan.

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How 2021 Travel is Shaping Up and a 2020 Look Back

Check out our snapshots of the shifts in travel behavior in 2020.

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COVID-19: Insights on Travel Impact, Middle East and Africa - February

The UAE features within the top ten searched for destinations.

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COVID-19: Insights on Travel Impact, Middle East and Africa - January

The UAE and Saudi Arabia are among top origins for Qatar.

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COVID-19: Insights on Travel Impact, Middle East and Africa - December

Travel intent and confidence in the UAE grows considerably.

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7 Tips for Your Advertising Creative During COVID-19 Recovery [Webinar]

Learn how to improve your advertising creative throughout COVID-19.

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COVID-19: Travel Insights and Revenue Management for Recovery [Webinar]

COVID-19 has changed the way hotels do business, but what about pricing?

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COVID-19: Travel Insights and Co-Op Marketing [Webinar]

There are extreme restriction and policy variations across the globe.

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COVID-19: The Value of Digital Marketing for Attractions, and Travel Insights [Webinar]

There is growth in our data for searches among our attractions partners.

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COVID-19: Optimizing Your Website for Direct Bookings [Webinar]

Travelers are using your website when dreaming and planning their trips.

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COVID-19: A Look at LATAM & How to Adjust Your Ad Creatives [Webinar]

Over 1M people visited 130 Shanghai tourist attractions for May Day.

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COVID-19: Weekly Insights and Webinar Featuring Hotels

We continue to monitor the situation around the world, sharing insights.

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COVID-19: Weekly Insights and Webinar Featuring Attractions

With shelter-in-place orders, countries are also preparing for recovery.

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The Role Creative Testing Plays in Data-Driven Marketing

Data-driven marketing should be at the root of every decision you make.

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5 Ways to Design Effective Hotel Ad Creative

Our top five findings can dramatically improve campaign performance.

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