The Ultimate Buyer’s Guide to Reputation Management Software 2025

By capturing feedback at every stage of the guest journey—pre-stay, in-stay, and post-stay—reputation management software empowers hotels to resolve issues proactively and turn satisfied guests into brand advocates.

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What’s in the Report

In partnership with Hotel Tech Report, we sponsored The Ultimate Buyer’s Guide to Reputation Management Software 2025 to show you:

Discover how reputation management software can help you enhance guest experiences by addressing feedback in real time.
How to use AI to simplify feedback analysis, predict trends, and manage responses across platforms, making operations smoother and guest engagement stronger.
The benefits of integrating reputation management software with your CRM and PMS systems, to unlock easy-to-use tools like KPI reporting, benchmarking, and customizable surveys to set you up for success.

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Your Path to Happy Guests and Higher Revenue

Imagine turning every guest review into an opportunity to improve your hotel’s reputation. With reputation management software, you can easily collect, analyze, and respond to feedback, creating a seamless process that keeps guests happy and returning. By addressing concerns in real-time and boosting your review scores, you can make a lasting impact on guest satisfaction while driving more direct bookings.

Behind every positive review is a story of exceptional service—and now you can deliver that consistently. Reputation management software can be integrated seamlessly with your CRM and PMS systems, giving you all the tools you need in one place. It empowers your team to respond faster, benchmark against competitors, learn from guest trends, and optimize operations, all while saving time and resources.

95%

of guests rely on reviews before booking

62%

of small and midsize businesses are accelerating technology investments

88%

of travelers filtered out hotels with a rating under three stars, and 32% eliminated those with a rating under four stars

Frequently Asked Questions

Is it really free?

Yes! We hope this information is useful for you, and you'll think of us when you're ready to take the next step with your digital marketing.

What is reputation management software, and why is it important for hotels?

Reputation management software helps hotels collect, analyze, and respond to guest feedback from multiple online platforms. It improves review scores, boosts guest satisfaction, and drives more direct bookings by addressing issues in real-time.

What role does AI play in reputation management?

AI automates feedback analysis, identifies trends, and provides tailored responses, reducing operational strain and enabling staff to focus on delivering exceptional guest experiences.

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