Introduction
Sumaq in Machu Picchu has been a Sojern partner for over three years, working to increase direct bookings. Through running an always-on marketing strategy across Display, Search Facebook, and Instagram, Sojern has delivered over $260K in direct booking revenue, and helped grow Sumaq’s direct bookings by 10%.
Objectives
If you want to stand out in the crowd, you need an online marketing strategy that is everywhere your potential guests are. This is not an easy feat for independent hotels, and while the team at Sumaq Machu Picchu tried to run some of these online advertising strategies themselves, they weren’t getting the right results. “We ran in-house SEM,” said José Castillo, E-commerce and Direct Sales Manager, “but it was expensive and had little return.”
"Sojern’s travel intent data has provided us with an online marketing strategy that is more successful than what we could achieve on our own. Sojern is always looking to innovate, and has been a real strategic partner these past three years."
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Solution
Since Sumaq and Sojern first started working together, Sojern has generated $260,070 USD in direct booking revenue. And because they work on a commission-based model, Sumaq only pays for the completed bookings that Sojern provides. “It’s been better than running our own campaign,” continues Castillo, “and along with our own internal efforts, Sojern has helped increase our direct bookings by 10%."
About the Partnership
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"Sojern’s travel intent data has provided us with an online marketing strategy that is more successful than what we could achieve on our own. Sojern is always looking to innovate, and has been a real strategic partner these past three years."
