Sojern and I’M Hotel Partner to Create a Consistent Brand Presence Across Channels
Results
PHP 3,953,495
in direct booking revenue from Sojern in 2018
20%
increase in ADR of Sojern bookings since 2017
Maintained
a consistent brand presence across online marketing channels
Package Used
Pay on the Stay
Channels
Display
Social
Industry
Hotel
I’M Hotel has partnered with Sojern since 2017 in order to raise their online profile, maintain brand consistency across Display, Facebook, and Instagram, and increase direct bookings to their website. In 2018 alone, Sojern generated over PHP 3M in direct booking revenue for I’M Hotel.
from the Host
"You can’t dispute Sojern’s performance, and even beyond that, they’ve been consultative throughout our partnership. From their troubleshooting to being proactive with telling us about the rollout of new features, we definitely appreciate their collaboration."
from the Agency
from the Partners
from the Partners
"You can’t dispute Sojern’s performance, and even beyond that, they’ve been consultative throughout our partnership. From their troubleshooting to being proactive with telling us about the rollout of new features, we definitely appreciate their collaboration."
Goal
Even the most unique properties need to have a solid, multi-channel marketing strategy in order to attract as many direct bookings as possible. “In the customer journey, third parties often take a large chunk of the space,” says Melissa Lim, Director of Sales and Marketing, “we want to win them over at the point of booking.” This is often easier said than done for independent properties—many marketing solutions can be costly upfront.
Solution
In 2018 alone, Sojern generated PHP 3,953,495 in direct booking revenue for I’M Hotel. Sojern bookings tend to have a higher Average Daily Rate (ADR), which has grown over time. “Sojern’s bookings are high value,” continues Ms Lim, “and the length of stay is on average, longer than a night.” Moreover, Ms Lim appreciates Sojern’s easy-to-navigate client portal, where she can gain a greater understanding of campaign performance, as well as access invoices, and make payments.
from the Agency
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