Introduction
I’M Hotel has partnered with Sojern since 2017 in order to raise their online profile, maintain brand consistency across Display, Facebook, and Instagram, and increase direct bookings to their website. In 2018 alone, Sojern generated over PHP 3M in direct booking revenue for I’M Hotel.
Objectives
Even the most unique properties need to have a solid, multi-channel marketing strategy in order to attract as many direct bookings as possible. “In the customer journey, third parties often take a large chunk of the space,” says Melissa Lim, Director of Sales and Marketing, “we want to win them over at the point of booking.” This is often easier said than done for independent properties—many marketing solutions can be costly upfront.
"You can’t dispute Sojern’s performance, and even beyond that, they’ve been consultative throughout our partnership. From their troubleshooting to being proactive with telling us about the rollout of new features, we definitely appreciate their collaboration."
Solution
In 2018 alone, Sojern generated PHP 3,953,495 in direct booking revenue for I’M Hotel. Sojern bookings tend to have a higher Average Daily Rate (ADR), which has grown over time. “Sojern’s bookings are high value,” continues Ms Lim, “and the length of stay is on average, longer than a night.” Moreover, Ms Lim appreciates Sojern’s easy-to-navigate client portal, where she can gain a greater understanding of campaign performance, as well as access invoices, and make payments.
About the Partnership
Host:
Agency:
Hotel Partner:
Attraction Partner:
"You can’t dispute Sojern’s performance, and even beyond that, they’ve been consultative throughout our partnership. From their troubleshooting to being proactive with telling us about the rollout of new features, we definitely appreciate their collaboration."
