Hotel West End in Paris Generate Over €60K in Direct Booking Revenue with Sojern RevDirect™
Results
€60k+
in direct booking revenue and in only seven months
3%
increase in direct bookings
€18k+
worth of future direct bookings
Package Used
Pay on the Stay
Channels
Display
Social
Industry
Hotel
Hotel West End in Paris has been a Sojern RevDirect client since April 2018. Sojern runs online Display advertising on their behalf, and recently, began running their advertising efforts on Facebook and Instagram. Since the partnership began, Sojern has generated over €60K in direct booking revenue for the property.
Hotel West End in Paris has been a Sojern RevDirect client since April 2018. Sojern runs online Display advertising on their behalf, and recently, began running their advertising efforts on Facebook and Instagram. Since the partnership began, Sojern has generated over €60K in direct booking revenue for the property.
from the Host
"The fact that it’s commission-based was good for us, because it wasn’t a fixed amount that we had to pay. Often, small hotels don’t have budget for a fixed marketing spend, so it was good for us to have that flexibility."
from the Agency
from the Partners
from the Partners
"The fact that it’s commission-based was good for us, because it wasn’t a fixed amount that we had to pay. Often, small hotels don’t have budget for a fixed marketing spend, so it was good for us to have that flexibility."
Goal
Located in a very popular, central area of Paris, the West End Hotel doesn’t suffer from a lack of demand. But, because they are in such a popular area, competition is fierce. And, more hotels are opening frequently. For properties like West End Hotel, it’s essential to have a strategy that allows them to capture the attention of travellers looking to visit Paris—and stay ahead of their competitors.
Solution
West End Hotel began working with Sojern’s RevDirect in April 2018 to increase direct bookings, and to stay ahead of their competitors. Sojern can reach people actively looking to travel to Paris, but who may not know of the property. Sojern presents them with ads through online Display advertising, as well as on Facebook and Instagram, inspiring them to visit the property’s website to learn more and book directly.
from the Agency
Read Similar Stories
When you think of thought leaders, think Sojern. It’s no secret that the travel industry looks to us when it comes to identifying the latest trends and insights.
Sublime Samana Success Story
Prohotel International Partners with Sojern to Drive Direct Bookings and Increase Website Traffic for Sublime Samana
Read Their Story
VIK Hotels
VIK Hotels Realises Direct Booking Growth with Paraty Tech and Sojern
Read Their Story
VIK Hotels
VIK Hotels Sees a Substantial Increase in Direct Bookings Through Adding Metasearch with Sojern
Read Their Story
