Introduction
Hotel Wandl sought a better way to reach travellers looking to come to Vienna, through online advertising. Using Sojern’s Pay on the Stay, commission-based advertising solution, the team was able to achieve this, and generate more direct bookings.
Objectives
Because Hotel Wandl sits in a very desirable area of Vienna, there is a lot of competition from other hotels. The team wanted a way to stand out above the crowd and reach travellers looking to visit Vienna in a better, more targeted way through online advertising. They started working with Sojern in March 2018 in order to achieve this.
"We have a close partnership with Sojern, which is different to all the other companies we work with. With the others, we are just a product.But with Sojern, we are more like a team."
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Solution
Since March 2018, Sojern has generated €105,669 in direct booking revenue. Not only that, but Sojern has helped Hotel Wandl increase their direct bookings overall. Hotel Wandl works with Sojern on their risk-free, Pay on the Stay solution for independent hotels, which means they only pay Sojern a commission after a completed stay. “It’s a very simple process for us,” explains Norbert Suchanek, General Manager, “Sojern gets us bookings, we pay, and it’s finished. There’s not a lot of extra work for me."
About the Partnership
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"We have a close partnership with Sojern, which is different to all the other companies we work with. With the others, we are just a product.But with Sojern, we are more like a team."
