.png)
Hotel Wandl Partners with Sojern to Grow Their Share of Direct Bookings
Results
€105,669
in direct booking revenue in 20 months
Established
a more targeted way to reach travellers online
Contributed
to an overall increase in Hotel Wandl’s direct bookings
Package Used
Pay on the Stay
Channels
Display
Social
Industry
Hotel
Hotel Wandl sought a better way to reach travellers looking to come to Vienna, through online advertising. Using Sojern’s Pay on the Stay, commission-based advertising solution, the team was able to achieve this, and generate more direct bookings.
from the Host
"We have a close partnership with Sojern, which is different to all the other companies we work with. With the others, we are just a product.But with Sojern, we are more like a team."
from the Agency
from the Partners
from the Partners
"We have a close partnership with Sojern, which is different to all the other companies we work with. With the others, we are just a product.But with Sojern, we are more like a team."
Goal
Because Hotel Wandl sits in a very desirable area of Vienna, there is a lot of competition from other hotels. The team wanted a way to stand out above the crowd and reach travellers looking to visit Vienna in a better, more targeted way through online advertising. They started working with Sojern in March 2018 in order to achieve this.
Solution
Since March 2018, Sojern has generated €105,669 in direct booking revenue. Not only that, but Sojern has helped Hotel Wandl increase their direct bookings overall. Hotel Wandl works with Sojern on their risk-free, Pay on the Stay solution for independent hotels, which means they only pay Sojern a commission after a completed stay. “It’s a very simple process for us,” explains Norbert Suchanek, General Manager, “Sojern gets us bookings, we pay, and it’s finished. There’s not a lot of extra work for me."
from the Agency
Read Similar Stories
When you think of thought leaders, think Sojern. It’s no secret that the travel industry looks to us when it comes to identifying the latest trends and insights.
Ticino Hotels Group
Ticino Hotels Increases Direct Bookings by 30% with Sojern
Read Their Story
VIK Hotels
VIK Hotels Realises Direct Booking Growth with Paraty Tech and Sojern
Read Their Story
VIK Hotels
VIK Hotels Sees a Substantial Increase in Direct Bookings Through Adding Metasearch with Sojern
Read Their Story
