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Beautiful streets and colorful facades of San Cristobal de las Casas in Chiapas, Mexico

In Sojern’s exclusive webinar, industry experts discuss how evolving market trends and political shifts are reshaping travel to and from Mexico. With insights from the State of Destination Marketing 2025 report, we’ll explore the forces driving changes in traveler behavior, and provide actionable strategies to help destinations stay competitive amid shifting demand.

What You'll Learn

  • How Destinations Are Adapting: Industry insights from Rodrigo Esponda (FITURCA), Andrés Martínez (CPTQ), and Michelle Fridman (Jalisco) on emerging traveler trends and demand shifts.
  • Actionable Marketing Strategies: Nick Beaulieu (Sojern) shares how destinations can leverage real-time data to attract and retain travelers in a dynamic environment.
  • Public-Private Partnerships in Tourism: Explore how DMOs, airlines, and other industry players can collaborate for long-term success.

Webinar Speakers

Laura Barker

Director of User Experience & Creative Services

Alanna Hoffman

Senior Product Marketing Manager

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TEST Upcoming Webinar: Lorem Ipsum Dolor Sic Amet

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April 10, 2025
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3:00 PM EST
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In Sojern’s exclusive webinar, industry experts discuss how evolving market trends and political shifts are reshaping travel to and from Mexico. With insights from the State of Destination Marketing 2025 report, we’ll explore the forces driving changes in traveler behavior, and provide actionable strategies to help destinations stay competitive amid shifting demand.

What You'll Learn

  • How Destinations Are Adapting: Industry insights from Rodrigo Esponda (FITURCA), Andrés Martínez (CPTQ), and Michelle Fridman (Jalisco) on emerging traveler trends and demand shifts.
  • Actionable Marketing Strategies: Nick Beaulieu (Sojern) shares how destinations can leverage real-time data to attract and retain travelers in a dynamic environment.
  • Public-Private Partnerships in Tourism: Explore how DMOs, airlines, and other industry players can collaborate for long-term success.

Webinar Speakers

Laura Barker

Director of User Experience & Creative Services

Alanna Hoffman

Senior Product Marketing Manager

Explore More On-Demand Webinars

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

The Destination Marketer’s Crash Course on the Cookieless World

With cookies going away in 2025, now's the time to prepare your digital marketing strategies.

Watch Webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

Watch Webinar

How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy

Watch Webinar

Let’s Start a Conversation

We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.