Over the past six months, the metasearch landscape has experienced significant upheaval, particularly with Google’s announcement to remove commission-based bidding models. This change, effective for new campaigns starting in April 2024 and existing ones in February 2025, has left hoteliers questioning the future viability and spending on one of their most critical direct revenue channels. As these shifts create uncertainty, understanding and adapting to these changes is crucial to protecting and optimizing your direct distribution strategies.

What Will You Learn?

• Understand Metasearch Shifts: Gain insights into the recent changes in the metasearch landscape, including the impact of Google's policy updates, and learn how these changes affect your direct distribution strategies.
• Optimize Metasearch Strategies: Discover how to optimize your metasearch efforts for maximum visibility, improved performance, and cost efficiency, ensuring your strategy remains robust amidst Google’s changes.
• Enhance Guest Engagement: Learn to leverage guest data captured through metasearch to personalize marketing efforts, increase direct bookings, and foster long-term loyalty, turning guests into repeat customers and brand advocates.