Sojern & Google Present: Maximizing Direct Booking Performance with Sojern and Google Hotel Ads
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Digital marketing has never been more important for hotel marketers. At the same time, it has never been more complex. COVID has accelerated changes in the traveler buying cycle, like extended seasonality, an increased number of touchpoints in the path to purchase, and remote work. At the same time, OTAs have been spending big in order to win bookings. How can hotel marketers compete? In this webinar, Sojern and Google discuss how to supercharge direct bookings hotel success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.
Kurt Weinsheimer leads the solutions organization at Sojern, which includes product, data science and engineering. A veteran in travel marketing, Kurt has more than 15 years of experience in online travel commerce and media and is the force behind Sojern’s mission to offer digital marketing solutions for the travel industry. Prior to Sojern, Kurt served in executive and leadership positions at Netpulse, Spot Runner Inc., Cendant Travel Distribution Services, WorldRes.com, and Patagonia. He was also founder and GM of the hotel division for Orbitz. Kurt holds a Master’s in business administration, marketing and organizational behavior from Northwestern University and a Bachelor of Arts degree in English and political science from Boston College.
Kurt Weinsheimer leads the solutions organization at Sojern, which includes product, data science and engineering. A veteran in travel marketing, Kurt has more than 15 years of experience in online travel commerce and media and is the force behind Sojern’s mission to offer digital marketing solutions for the travel industry. Prior to Sojern, Kurt served in executive and leadership positions at Netpulse, Spot Runner Inc., Cendant Travel Distribution Services, WorldRes.com, and Patagonia. He was also founder and GM of the hotel division for Orbitz. Kurt holds a Master’s in business administration, marketing and organizational behavior from Northwestern University and a Bachelor of Arts degree in English and political science from Boston College.
Cliff works on the business development team supporting Google’s travel products with content and commercial partnerships, most recently focusing on hotel search. Cliff’s work prior to Google includes roles in product marketing, strategy, and business development with ITA Software and distribution strategy with United Airlines.
Cliff works on the business development team supporting Google’s travel products with content and commercial partnerships, most recently focusing on hotel search. Cliff’s work prior to Google includes roles in product marketing, strategy, and business development with ITA Software and distribution strategy with United Airlines.
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Digital marketing has never been more important for hotel marketers. At the same time, it has never been more complex. COVID has accelerated changes in the traveler buying cycle, like extended seasonality, an increased number of touchpoints in the path to purchase, and remote work. At the same time, OTAs have been spending big in order to win bookings. How can hotel marketers compete? In this webinar, Sojern and Google discuss how to supercharge direct bookings hotel success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.
Kurt Weinsheimer leads the solutions organization at Sojern, which includes product, data science and engineering. A veteran in travel marketing, Kurt has more than 15 years of experience in online travel commerce and media and is the force behind Sojern’s mission to offer digital marketing solutions for the travel industry. Prior to Sojern, Kurt served in executive and leadership positions at Netpulse, Spot Runner Inc., Cendant Travel Distribution Services, WorldRes.com, and Patagonia. He was also founder and GM of the hotel division for Orbitz. Kurt holds a Master’s in business administration, marketing and organizational behavior from Northwestern University and a Bachelor of Arts degree in English and political science from Boston College.
Cliff works on the business development team supporting Google’s travel products with content and commercial partnerships, most recently focusing on hotel search. Cliff’s work prior to Google includes roles in product marketing, strategy, and business development with ITA Software and distribution strategy with United Airlines.
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