Digital marketing has never been more important for hotel marketers. At the same time, it has never been more complex. COVID has accelerated changes in the traveler buying cycle, like extended seasonality, an increased number of touchpoints in the path to purchase, and remote work. At the same time, OTAs have been spending big in order to win bookings. How can hotel marketers compete? In this webinar, Sojern and Google discuss how to supercharge direct bookings hotel success into 2023, with an emphasis on using cookie-proof channels such as SEM and metasearch.

In this webinar, you'll learn:

• How COVID-19 has accelerated changes in the traveler buying cycle, and the changing digital marketing landscape
• Strategies for success in the future of digital advertising
• Some of the latest features to drive direct booking success for 2023

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