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Our second webinar in our Digital 101 series deep dives into the foundation of online advertising as we know it: programmatic display. In this webinar, we discuss ins and outs of how programmatic bidding works, what stages of the funnel to use prospecting and retargeting, and how to measure success for your online marketing efforts. We review different ad creative formats and best practices for images and copy. This webinar series is structured to give travel marketers the foundational knowledge needed to start driving more direct bookings.
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Laura is the Director of User Experience & Creative Services at Sojern, where she combines strategy, creativity, and data to enhance customer experiences and deliver impactful design solutions. With a background in design, digital marketing, and analytics, Laura excels at identifying opportunities for innovation and crafting thoughtful strategies that address the evolving needs of travel marketers. Rooted in collaboration and curiosity, Laura’s leadership empowers her team to refine processes, embrace new ideas, and create meaningful work that drives results. Known for turning complex challenges into actionable strategies, she consistently places customer success at the forefront. A passionate thought leader, Laura shares her expertise through speaking engagements and is dedicated to creating intuitive tools and services that simplify marketing for customers while inspiring creativity and growth in the travel industry.
Laura is the Director of User Experience & Creative Services at Sojern, where she combines strategy, creativity, and data to enhance customer experiences and deliver impactful design solutions. With a background in design, digital marketing, and analytics, Laura excels at identifying opportunities for innovation and crafting thoughtful strategies that address the evolving needs of travel marketers. Rooted in collaboration and curiosity, Laura’s leadership empowers her team to refine processes, embrace new ideas, and create meaningful work that drives results. Known for turning complex challenges into actionable strategies, she consistently places customer success at the forefront. A passionate thought leader, Laura shares her expertise through speaking engagements and is dedicated to creating intuitive tools and services that simplify marketing for customers while inspiring creativity and growth in the travel industry.
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We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.
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Our second webinar in our Digital 101 series deep dives into the foundation of online advertising as we know it: programmatic display. In this webinar, we discuss ins and outs of how programmatic bidding works, what stages of the funnel to use prospecting and retargeting, and how to measure success for your online marketing efforts. We review different ad creative formats and best practices for images and copy. This webinar series is structured to give travel marketers the foundational knowledge needed to start driving more direct bookings.
Laura is the Director of User Experience & Creative Services at Sojern, where she combines strategy, creativity, and data to enhance customer experiences and deliver impactful design solutions. With a background in design, digital marketing, and analytics, Laura excels at identifying opportunities for innovation and crafting thoughtful strategies that address the evolving needs of travel marketers. Rooted in collaboration and curiosity, Laura’s leadership empowers her team to refine processes, embrace new ideas, and create meaningful work that drives results. Known for turning complex challenges into actionable strategies, she consistently places customer success at the forefront. A passionate thought leader, Laura shares her expertise through speaking engagements and is dedicated to creating intuitive tools and services that simplify marketing for customers while inspiring creativity and growth in the travel industry.
We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.
