In this five-part webinar series, Sojern provides an in-depth overview of the digital marketing landscape for travel marketers with practical tips, advice and real-world examples of how hotels, attractions, and destinations can use digital advertising to drive bookings. In this webinar, Emily Dille, Director of Marketing Communications at Classic Hotels & Resorts, joined Kurt Weinsheimer, Sojern’s Chief Solutions Officer, to provide an overview of the multi-channel digital advertising landscape. They walk through all the major channels including metasearch, Facebook, Instagram, programmatic display, and search and explain where each channel fits into the traveler’s path to purchase.

‍Valencia Hotel Group achieved a 9X ROI when they went multichannel.