First-Party Data

Data Curation: Balance Privacy and Performance in Digital Advertising

Protect user data while maximizing ad effectiveness in a privacy-first world.

Build a Strong Marketing Foundation: Proven Strategies to Ensure Campaign Success

Learn effective techniques for deploying impactful campaigns.

Google's Cookie Announcement: What it Means for Travel Marketers

Learn how to adapt your strategies to Google's recent cookie update.

Become a Marketing Mixmaster: How To Get The Most Out of Each Marketing Channel

Unlock the full potential of your marketing efforts with our guide on mastering the marketing mix.

Introducing The Hotel Marketer's Playbook: Unlock the Secrets to Navigating the Marketing Funnel

Unlock the secrets to navigating the marketing funnel and drive bookings like never before.

Cookieless Marketing 101: A Destination Marketer’s Crash Course on the Cookieless World

Dive into essential strategies to navigate the cookieless world effectively.

A Guide for Independent Hotels: Navigating the Hotel Marketing Landscape With Cookieless Durable Channels

Explore strategies for independent hotels navigating the cookieless era.

Data-Driven Decision-Making: The Key to DMO Marketing Success

Explore the power of data in unlocking new opportunities.

The Evolution of Retargeting: Adapting to a Cookieless World

Cookieless is coming and retargeting as we know it, is going to change.

Charting the Course: What's Trending for Travelers in 2024

Discover 2024 travel trends and plan for success in the travel landscape.

Having a Nash Bash: How Your Hotel Marketing Can Capitalize on Events To Increase Direct Bookings

Capitalize on increased demand during major events to drive bookings.

Sustainable Practices in Hotel Marketing: A Path to Responsible Hospitality

Align your digital marketing strategies with eco-conscious efforts.

Hotel Marketing Challenges: Navigate the Complexities of the Path to Purchase

Meet your hotel marketing goals throughout the complete buyer journey.

A Sojern Partner Perspective: Understand Current Challenges and Emerging Trends in the Hospitality Industry

Sojern partner, PUSHTech, discusses hospitality marketing following HITEC

Always-On Marketing: Build Datasets To Strengthen Your Destination Marketing Campaigns

Always-on marketing takes a dynamic and ongoing approach to digital.

Recession-Proof Your Hotel Marketing Strategy With First-Party Data

Hotel marketers must be ready to pivot using first-party data.

First-Party Data & Context: How to Get Personalization & Privacy at Scale

Hotels need context to piece together traveler personas moving forward.

Generating Repeat Business with First-Party Data for Hotels

Leverage first-party data and continue to drive production efficiently.

Hotelier’s Guide to Pixels and Cookies

Learn the difference between cookies and pixels, and using them together.