Cookieless

Google's Cookie Announcement: What it Means for Travel Marketers

Learn how to adapt your strategies to Google's recent cookie update.

Cookieless Marketing 101: A Destination Marketer’s Crash Course on the Cookieless World

Dive into essential strategies to navigate the cookieless world effectively.

Exploring Cookieless Marketing: A Guide for Destination Marketers in the Age of Social Media and SEM

Bridge your data gap in a cookieless world.

A Guide for Independent Hotels: Navigating the Hotel Marketing Landscape With Cookieless Durable Channels

Explore strategies for independent hotels navigating the cookieless era.

Data-Driven Decision-Making: The Key to DMO Marketing Success

Explore the power of data in unlocking new opportunities.

The Evolution of Retargeting: Adapting to a Cookieless World

Cookieless is coming and retargeting as we know it, is going to change.

Navigating the Privacy Landscape: A Sojern Perspective for Hotel Marketers

Privacy isn't a roadblock, but an avenue for building trust.

Having a Nash Bash: How Your Hotel Marketing Can Capitalize on Events To Increase Direct Bookings

Capitalize on increased demand during major events to drive bookings.

Hotel Marketing Challenges: Navigate the Complexities of the Path to Purchase

Meet your hotel marketing goals throughout the complete buyer journey.

Beyond Programmatic: Why Hotels Need End-to-End Marketing To Drive Direct Bookings

AI-driven tools help marketers to deliver multichannel campaigns at scale.

A Sojern Partner Perspective: Understand Current Challenges and Emerging Trends in the Hospitality Industry

Sojern partner, PUSHTech, discusses hospitality marketing following HITEC

Recession-Proof Your Hotel Marketing Strategy With First-Party Data

Hotel marketers must be ready to pivot using first-party data.

Pixels and Cookies: How to Optimize Your Travel Marketing Metrics

Understand the difference between pixels vs. cookies for your marketing.

Driving Demand and Loyalty in a Permission-Based World

Overcome major hotel marketing challenges to drive volume.

3 Steps to Cookie-Proof Your Travel Marketing Strategies

Learn how to collect, analyze, and target travelers with first-party data.

Skift Future of Lodging Forum: Reaching and Retaining Guests With First-Party Data

Sojern and Marriott share what you need to know about first-party data.

Maximize Your Hotel Metasearch Strategy with Google Hotel Ads

Using Google Hotel Ads is a part of an effective metasearch strategy.

Solving Hotel Marketing Challenges with a First-Party Data Strategy

Solve your biggest hotel marketing challenges with first-party data.

Find First-Party Data Success: How Hotel Marketers Are Maximizing Revenue and Performance

Focus your first-party data strategies now vs. later for the best results.

How Wyndham Hotels & Resorts Leverages First-Party Data, Personalization, and Privacy

Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.

Using First-Party Data and Personalization to Build Loyalty

Hotel marketers target loyalty members and use personalization online.

Generating Repeat Business with First-Party Data for Hotels

Leverage first-party data and continue to drive production efficiently.

A Tactical Approach To A Cookieless Campaign

Time to prepare—Google Chrome will no longer support third-party cookies.

How To Increase Bookings in a Cookieless World

Third-party cookies are going away, whether hotel marketers like it or not.

The Third-Party Cookie Is Crumbling - Now What?

Third-party cookies are going away, which will disrupt the travel industry.

Strategies & Tactics to Expand Your Upper Funnel in Cookieless World

Activate data in a cookieless world with multichannel campaigns.

Preparing Your Data for a Cookieless World

Major internet browsers are no longer going to support third-party cookies.

300 Travel Marketers Weigh in on Digital Advertising

Partnering with WBR, we surveyed 300 travel marketers around the world.

Cookieless Retargeting Strategies in the Modern World

Retargeting as we know it today is going away in 2023.

Navigating the Future of Data and Travel Marketing

We share the recipe for travel marketer success in a cookieless world.

Cookieless Advertising for Travel Marketing in Today's World

Google announced in 2020 that they would be sunsetting 3rd-party cookies.

No cookies? No problem. What’s Next for AdTech (and Sojern)

Google plans to eliminate third-party cookies within Chrome.

Hotelier’s Guide to Pixels and Cookies

Learn the difference between cookies and pixels, and using them together.

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