Travel Trends

Learn how expanding to add Facebook and Instagram to your strategy can boost your reach.

Discover 2024 travel trends and plan for success in the travel landscape.

Our latest report shares insight to help guide DMOs when planning for 2024.

Wellness tourism has emerged as a powerful trend within hospitality.

Black Friday, Cyber Monday, and Travel Tuesday Traveler Insight

Artificial Intelligence is going to continue to transform the industry.

Align your digital marketing strategies with eco-conscious efforts.

Sojern partner, PUSHTech, discusses hospitality marketing following HITEC

Jessica Cook shares a mix of culture and travel insights from Singapore.

International travel is top of mind for American travelers this summer.

Catch up on the latest 2023 European summer travel trends.

Jessica Cook shares her cultural experiences traveling through Sri Lanka.

Mexican beach destination travel trends for Easter 2023

European outbound travel trends for Easter 2023

Travel demand in many MEA countries is up compared to pre-pandemic levels.

Millions of Americans are fleeing the cold weather to find warmer climates.

Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.

Sojern’s latest travel trends for this Lunar New Year.

Find your ideal travelers online with search, booking, and location data.

Demand for holiday travel continues to be up from last year.

The latest travel trends ahead of the 2022 World Cup.

Share your destination's values to attract your ideal traveler.

Find inspiration from DMOs implementing sustainability around the world.

Intent to Qatar rises leading up to the 2022 FIFA World Cup.

Loosening restrictions in South Africa means an uptick in travel intent.

Americans gear up for the most popular weekend for travel—the 4th of July.

Take advantage of this surge in travel intent to Turkey.

Planning for summer travel to Europe is already taking off this spring.

We analyze 2022 search and booking data, and the great growth in the US.

Sojern looks at travel trends for the 2022 FIFA World Cup in Qatar.

We analyze 2021 holiday travel searches and bookings to see strong numbers.

Partnering with WBR, we surveyed 300 travel marketers around the world.

Retargeting as we know it today is going away in 2023.

Sojern and PlaceIQ use data to understand COVID-19 recovery.

This year promises to see a surge in travel.

99% of Americans and Canadians are eager to travel again.

Safety announcements work to limit the spread of COVID-19 during Ramadan.

There is still uncertainty around when travel restrictions will be lifted.

Domestic demand for travel improves across Asia Pacific.

Check out our snapshots of the shifts in travel behavior in 2020.

The UAE features within the top ten searched for destinations.

Take a look at upcoming travel trends for the European summer.

Rethink your success metrics and partnering for success in 2021.

The UAE and Saudi Arabia are among top origins for Qatar.

Lunar New Year leads to uptick in travel intent to Asia Pacific.

Travel is poised to bounce back rapidly around the second half of the year.

Travel intent and confidence in the UAE grows considerably.

Travel intent to Asia Pacific changes with new vaccine announcements.

Domestic travel across Italy has shown significant growth.

LATAM sees greater growth in flight bookings than other regions.

UAE hotel searches and bookings continue to increase.

One thing is for certain, the hunger for travel still remains.

Sojern analyzes travel intent and bookings to ski destinations in 2020.

Hotels, attractions, and tour operators collaborate to drive recovery.

Learn how to improve your advertising creative throughout COVID-19.

We dive into multiple types of data to understand global trends

Travelers are looking for inspiration on Facebook and Instagram.

We analyze Central America restrictions and insights by country.

Gli esperti condividono le loro opinioni sul digitale per il turismo.

COVID-19 has changed the way hotels do business, but what about pricing?

There are extreme restriction and policy variations across the globe.

There is growth in our data for searches among our attractions partners.

Discutimos los planes de la industria del turismo para abrir el mercado.

Travelers are beginning to dream about and plan their future travel.

We expect that the industry will recover in stages.

Travelers are using your website when dreaming and planning their trips.

Dive into your website and social media analytics to see historical trends.

Vacation rentals are improving strategies to protect the safety of guests.

Sojern surveyed 500+ hoteliers worldwide—most gearing up for recovery.

Airlines including American Airlines, are prioritizing health and safety.

YouTube searches for travel topics in the US are up 60%.

Over 1M people visited 130 Shanghai tourist attractions for May Day.

We continue to monitor the situation around the world, sharing insights.

With shelter-in-place orders, countries are also preparing for recovery.

Social media is vital to the success of hotel digital marketing.

Over 600 travel marketers weighed in on the biggest marketing challenges.

Facebook Ad Usage is Increasing Across All Formats

Programmatic advertising is essential for travel marketers.