Travel Trends

Data Curation: Balance Privacy and Performance in Digital Advertising

Protect user data while maximizing ad effectiveness in a privacy-first world.

The Data is In: Holiday Travelers are Going Further Than Ever and Willing to Spend for Great Experiences

Travelers are venturing farther and spending more this winter for unforgettable experiences.

Sustainable Tourism: Six Destination Marketing Tactics to Attract Millennial and Gen Z Travelers

Learn how to engage eco-conscious audiences and boost your destination's appeal.

Google's Cookie Announcement: What it Means for Travel Marketers

Learn how to adapt your strategies to Google's recent cookie update.

Summer Travel Trends: A Record-Breaking Year Equals New Opportunities for Travel Marketers

When summer hits, travel goes full steam ahead–and this year is no exception.

Expanding Your Travel Marketing Channels: Why Facebook and Instagram Should Be Your Next Focus

Learn how expanding to add Facebook and Instagram to your strategy can boost your reach.

Charting the Course: What's Trending for Travelers in 2024

Discover 2024 travel trends and plan for success in the travel landscape.

New Report: The State of Destination Marketing 2024

Our latest report shares insight to help guide DMOs when planning for 2024.

The Wellness Revolution: Hotel Marketing for the Modern Traveler

Wellness tourism has emerged as a powerful trend within hospitality.

Unlocking Success: Black Friday, Cyber Monday, and Travel Tuesday Insights for Travel Marketers

Black Friday, Cyber Monday, and Travel Tuesday Traveler Insight

The Rise of Artificial Intelligence in Travel: What It Means Now and in the Future

Artificial Intelligence is going to continue to transform the industry.

Sustainable Practices in Hotel Marketing: A Path to Responsible Hospitality

Align your digital marketing strategies with eco-conscious efforts.

A Sojern Partner Perspective: Understand Current Challenges and Emerging Trends in the Hospitality Industry

Sojern partner, PUSHTech, discusses hospitality marketing following HITEC

A Journey Through Asia: Discover The Travel Insights and Culture of Singapore

Jessica Cook shares a mix of culture and travel insights from Singapore.

American Travelers Sold on Summer Vacations, Despite The Price Tag

International travel is top of mind for American travelers this summer.

European Destinations Are Hot for Global Travellers This Summer

Catch up on the latest 2023 European summer travel trends.

Explore Sri Lanka Through Culture and Travel Insights

Jessica Cook shares her cultural experiences traveling through Sri Lanka.

Mexican Beach Destinations Riding the Easter 2023 Wave

Mexican beach destination travel trends for Easter 2023

European Resilience Against Adversity Sees Easter 2023 Travel Thrive

European outbound travel trends for Easter 2023

Middle East Leads the Charge on 2023 Global Travel Recovery

Travel demand in many MEA countries is up compared to pre-pandemic levels.

Spring Break 2023 Volumes Surpassing 2022, Including a Jump in Long-Haul Travel

Millions of Americans are fleeing the cold weather to find warmer climates.

How Wyndham Hotels & Resorts Leverages First-Party Data, Personalization, and Privacy

Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.

Lunar New Year Sees Intraregional APAC Travel, Spike in Interest to Japan

Sojern’s latest travel trends for this Lunar New Year.

Use Data to Find Sustainable Travelers for Your Destination

Find your ideal travelers online with search, booking, and location data.

Revenge Travel Continues with Holiday Bookings Up on 2021 Levels

Demand for holiday travel continues to be up from last year.

Final Travel Trends Ahead of World Cup Kickoff

The latest travel trends ahead of the 2022 World Cup.

Four Ways to Jumpstart Your Destination's Sustainability Strategy

Share your destination's values to attract your ideal traveler.

Harness the Power of Sustainability for Your Destination

Find inspiration from DMOs implementing sustainability around the world.

Travel to Qatar Increases as World Cup Nears

Intent to Qatar rises leading up to the 2022 FIFA World Cup.

A Spotlight on South African Travel Trends

Loosening restrictions in South Africa means an uptick in travel intent.

Longer Trips, International Travel Big this Fourth of July

Americans gear up for the most popular weekend for travel—the 4th of July.

A Spotlight on Turkish Travel Trends

Take advantage of this surge in travel intent to Turkey.

European Summer Travel Heats Up

Planning for summer travel to Europe is already taking off this spring.

US Travel is Back!

We analyze 2022 search and booking data, and the great growth in the US.

Sojern Already Seeing a Spike in Travel Intent to Qatar for the 2022 World Cup

Sojern looks at travel trends for the 2022 FIFA World Cup in Qatar.

Use These US Holiday Insights to Prepare Your Marketing Strategies

We analyze 2021 holiday travel searches and bookings to see strong numbers.

300 Travel Marketers Weigh in on Digital Advertising

Partnering with WBR, we surveyed 300 travel marketers around the world.

Cookieless Retargeting Strategies in the Modern World

Retargeting as we know it today is going away in 2023.

2021 Shifts in Travel Behavior

Sojern and PlaceIQ use data to understand COVID-19 recovery.

Accelerate Your Recovery: 6 Digital Ad Trends to Know

This year promises to see a surge in travel.

COVID-19 Insights: The Return of US Travel

99% of Americans and Canadians are eager to travel again.

COVID-19: Insights on Travel Impact, Middle East and Africa - March

Safety announcements work to limit the spread of COVID-19 during Ramadan.

COVID-19: Insights on Travel Impact, Europe – March

There is still uncertainty around when travel restrictions will be lifted.

COVID-19: Insights On Travel Impact, Asia Pacific - March

Domestic demand for travel improves across Asia Pacific.

How 2021 Travel is Shaping Up and a 2020 Look Back

Check out our snapshots of the shifts in travel behavior in 2020.

COVID-19: Insights on Travel Impact, Middle East and Africa - February

The UAE features within the top ten searched for destinations.

COVID-19: Insights on Travel Impact, Europe – February

Take a look at upcoming travel trends for the European summer.

Latest European Webinar Recap and Travel Insights - January

Rethink your success metrics and partnering for success in 2021.

COVID-19: Insights on Travel Impact, Middle East and Africa - January

The UAE and Saudi Arabia are among top origins for Qatar.

COVID-19: Insights On Travel Impact, Asia Pacific - January

Lunar New Year leads to uptick in travel intent to Asia Pacific.

COVID-19 Insights: Travel Intent and Confidence Improve in US

Travel is poised to bounce back rapidly around the second half of the year.

COVID-19: Insights on Travel Impact, Middle East and Africa - December

Travel intent and confidence in the UAE grows considerably.

COVID-19: Insights On Travel Impact, Asia Pacific - December

Travel intent to Asia Pacific changes with new vaccine announcements.

COVID-19: Insights on Travel Impact, Europe – November

Domestic travel across Italy has shown significant growth.

COVID-19: Insights on Travel Impact, Latin America

LATAM sees greater growth in flight bookings than other regions.

COVID-19: Insights on Travel Impact, Middle East and Africa - November Overview

UAE hotel searches and bookings continue to increase.

10 Traveler Trends for 2021 Planning

One thing is for certain, the hunger for travel still remains.

Ski Destinations See Recovery Faster Than All Lodging Verticals

Sojern analyzes travel intent and bookings to ski destinations in 2020.

Webinar: Industry Expert Tips on the Keys to Powerful and Relevant Marketing During Recovery

Hotels, attractions, and tour operators collaborate to drive recovery.

7 Tips for Your Advertising Creative During COVID-19 Recovery [Webinar]

Learn how to improve your advertising creative throughout COVID-19.

COVID-19: Travel Trends From Around the Globe [Webinar]

We dive into multiple types of data to understand global trends

COVID-19: Using Facebook and Instagram to Fuel Recovery [Webinar]

Travelers are looking for inspiration on Facebook and Instagram.

COVID-19: Central America Travel Insights and a Look at Reopening [Webinar]

We analyze Central America restrictions and insights by country.

COVID-19: Parlano gli esperti del settore turistico: le loro strategie di ripresa e la trasformazione digitale [Italian Webinar]

Gli esperti condividono le loro opinioni sul digitale per il turismo.

COVID-19: Travel Insights and Revenue Management for Recovery [Webinar]

COVID-19 has changed the way hotels do business, but what about pricing?

COVID-19: Travel Insights and Co-Op Marketing [Webinar]

There are extreme restriction and policy variations across the globe.

COVID-19: The Value of Digital Marketing for Attractions, and Travel Insights [Webinar]

There is growth in our data for searches among our attractions partners.

COVID-19: Tendencias de viaje hacia México [Spanish Webinar]

Discutimos los planes de la industria del turismo para abrir el mercado.

COVID-19 Recovery Toolkit: Creative Trends and Recommendations for Your Ads During Recovery (Part 3)

Travelers are beginning to dream about and plan their future travel.

COVID-19 Recovery Toolkit - Outreach and Marketing Strategy (Part 2)

We expect that the industry will recover in stages.

COVID-19: Optimizing Your Website for Direct Bookings [Webinar]

Travelers are using your website when dreaming and planning their trips.

COVID-19 Recovery Toolkit: How Hoteliers Can Set the Foundation for a Successful Recovery (Part 1)

Dive into your website and social media analytics to see historical trends.

COVID-19: Vacation Rental Insights and a Conversation with TurnKey’s CEO [Webinar]

Vacation rentals are improving strategies to protect the safety of guests.

500+ Independent Hoteliers Weigh In On COVID-19 Recovery

Sojern surveyed 500+ hoteliers worldwide—most gearing up for recovery.

COVID-19: Flight Insights & Discussing the Future With American Airlines [Webinar]

Airlines including American Airlines, are prioritizing health and safety.

COVID-19: Hotel Insights & A Conversation with Preferred Hotels & Resorts [Webinar]

YouTube searches for travel topics in the US are up 60%.

COVID-19: A Look at LATAM & How to Adjust Your Ad Creatives [Webinar]

Over 1M people visited 130 Shanghai tourist attractions for May Day.

COVID-19: Weekly Insights and Webinar Featuring Hotels

We continue to monitor the situation around the world, sharing insights.

COVID-19: Weekly Insights and Webinar Featuring Attractions

With shelter-in-place orders, countries are also preparing for recovery.

Social Media Accounted for 28% of Travel Marketers’ Digital Ad Spend in 2019 - Could it be Key to Your Hotel or Attraction During COVID-19?

Social media is vital to the success of hotel digital marketing.

DMO Travel Advertising Trends in 2019

Over 600 travel marketers weighed in on the biggest marketing challenges.

Facebook and Instagram Advertising for Travel: Key Trends Revealed

Facebook Ad Usage is Increasing Across All Formats

Why Programmatic Advertising is Essential to Travel Marketers

Programmatic advertising is essential for travel marketers.

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