SAN FRANCISCO, 23 October, 2024 – Sojern, a leading travel marketing platform, announces its partnership with Red Roof, a leader in economy lodging, to use its Reputation Manager solution to keep a pulse on and elevate the guest experience. Reputation Manager is a key component of Sojern’s Guest Experience Solutions (GES) platform, providing hoteliers with the GenAI-powered tools to deliver outstanding guest experiences from the moment they arrive to well beyond their checkout.
Recently, Red Roof announced its new strategic plan to focus on growth and innovation during its Red Roof—Elevate, 2024 Brand Conference. Steve Woodward, Red Roof vice president of quality, training and development, said, "Our collaboration with Sojern will provide Red Roof with deeper traveler insights and engagement with guests at critical moments. Sojern's Reputation Manager enables our more than 700 hotels real-time access and in-stay insights to quickly communicate with guests, ensuring a seamless and positive experience at every stage of their journey."
Reputation Manager empowers hoteliers to efficiently gather and manage feedback while also streamlining the escalation of real-time issues to the relevant staff members or managers to solve guest issues during their stay.
“With Reputation Manager, Red Roof can communicate with guests during their stay and identify and remediate potential problems. As Red Roof looks to elevate the brand’s reputation, this is the perfect solution to ensure a consistent, exceptional experience while guests are on-property,” said Baskar Manivannan, vice president of guest engagement platform, Sojern.
For more information about Sojern’s Guest Experience Solutions platform, click here.
About Sojern
Sojern is a leading travel marketing platform designed to boost growth and profitability for the travel industry. The Sojern Travel Marketing Platform is a set of easy-to-use software and services that delivers unrivaled traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Founded in 2007, Sojern is headquartered in San Francisco, California with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific.
For Sojern media inquiries, contact:
Teesta Raha
press@sojern.com
About Red Roof
Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment, serving millions of guests each year. Red Roof's portfolio of brands includes Red Roof Inn® and Red Roof PLUS+®, HomeTowne Studios by Red Roof®, The Red Collection®, and Red Roof’s dual-branded properties. Red Roof has over 60,000 rooms in more than 700 properties in the U.S. and internationally in Japan. For more information, visit redroof.com or download Red Roof's free app for iOS and Android devices. To learn about franchising opportunities, visit redrooffranchising.com.
Red Roof’s Vision: To provide the best experience and value in the lodging industry for our guests, owners, team members, partners, and communities.
For Red Roof media inquiries, contact:
Cori Rice
SAMCOR Communications
crice@samcor.net
