Introduction
Hospes Puerta de Alcalá has partnered with Sojern since 2019 to drive their direct bookings and show the effectiveness of their marketing spend. With Sojern, the team sees their performance across several digital marketing channels, and only pays for completed stays.
Objectives
Like many hoteliers, the Hospes Puerta de Alcalá team wanted to be more efficient with their marketing spend and prove ROI. “It’s important for us to be able to show our brand strength across different channels, as well as spending our budget in the most optimal way possible,” says Isabel de Castro, Marketing Director.
"When we look at any partnership, we look for customer service as well as the speed and ease of purchase. With Sojern, we get all these things plus a way to prove the effectiveness of our marketing spend."
Solution
With Sojern’s proprietary travel audiences, technology platform and team of travel experts, we maximise the business impact of our clients’ spend. Sojern ensures that Hospes Puerta de Alcalá’s marketing dollars are hard at work, delivering the best results. In the last six months alone, Sojern delivered €34.201 in direct booking revenue. The Hospes team can justify their marketing spend with a guaranteed ROI, because they only pay on completed bookings.
About the Partnership
Host:
Agency:
Hotel Partner:
Attraction Partner:
"When we look at any partnership, we look for customer service as well as the speed and ease of purchase. With Sojern, we get all these things plus a way to prove the effectiveness of our marketing spend."
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