Best Western McCarran Inn Achieves $19,542 in Direct Bookings in Just Four Months, with Sojern
Results
$19,542
in direct booking revenue in just four months
136
additional direct booking reservations
Promoted
bookings at the individual property level
Package Used
Pay on the Stay
Channels
Display
Industry
Hotel
The team at Best Western McCarran Inn sought a way to decrease third-party dependency, as well as promote their hotel at the individual property level, and turned to Sojern in June 2017 to achieve this. In just four months, Sojern generated $19,542 in direct booking revenue for the property
from the Host
"There wasn’t any risk on my part with Sojern’s commission payment model, so I took the chance. The results have been very good. Sojern has really exceeded my expectations."
from the Agency
from the Partners
from the Partners
"There wasn’t any risk on my part with Sojern’s commission payment model, so I took the chance. The results have been very good. Sojern has really exceeded my expectations."
Goal
As the owner of Best Western McCarran Inn, Pankaj Patel has a lot on his plate. “I look after online reservations and I also deal with third parties,” he says. While Patel benefits from Best Western’s overall marketing efforts, he wanted a way to promote his individual property. In order to help with this, Patel partnered with Sojern in June of 2017 on their commission-based solution for independent properties.
Solution
A layered strategy of prospecting and retargeting ensures that Best Western McCarran Inn front and center for in-market travelers, and the proof is in the results. In just under four months, Sojern drove $19,542 in incremental direct booking revenue and 136 hotel bookings. And, with Sojern’s pay-on-the completed-stay commission model for independent properties, Patel doesn’t have to worry about paying Sojern for cancellations or no-shows.
from the Agency
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