Why Hotels Can’t Afford to Ignore Email Marketing

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Why Hotels Can’t Afford to Ignore Email Marketing Webinar
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Why Hotels Can’t Afford to Ignore Email Marketing Webinar

Email is still one of the highest-ROI marketing channels for hotels—but most aren’t using it to its full potential. In this on-demand session, Sojern shares how to unlock the guest data hiding in plain sight and transform it into real revenue.

You’ll learn how to re-engage past guests, convert OTA bookers into direct loyalists, and build high-performing campaigns through smart segmentation, automation, and personalization. Whether you're new to email marketing or ready to take it to the next level, this webinar gives you the tools to get more from every send.

What You'll Learn

  • Unlock guest data: Discover how to tap into valuable data already in your systems.
  • Boost direct bookings: Use email to convert OTA bookers into loyal, repeat guests.
  • Personalize at scale: Learn segmentation and automation tactics that drive real results.
  • Measure what matters: Focus on the metrics that impact revenue—not just open rates.
  • Avoid common mistakes: Get proven tips to steer clear of pitfalls that limit email success.

Webinar Speakers

Alanna Hoffman

Senior Product Marketing Manager

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Why Hotels Can’t Afford to Ignore Email Marketing

Email is still one of the highest-ROI marketing channels for hotels—but most aren’t using it to its full potential. In this on-demand session, Sojern shares how to unlock the guest data hiding in plain sight and transform it into real revenue.

You’ll learn how to re-engage past guests, convert OTA bookers into direct loyalists, and build high-performing campaigns through smart segmentation, automation, and personalization. Whether you're new to email marketing or ready to take it to the next level, this webinar gives you the tools to get more from every send.

  • Unlock guest data: Discover how to tap into valuable data already in your systems.
  • Boost direct bookings: Use email to convert OTA bookers into loyal, repeat guests.
  • Personalize at scale: Learn segmentation and automation tactics that drive real results.
  • Measure what matters: Focus on the metrics that impact revenue—not just open rates.
  • Avoid common mistakes: Get proven tips to steer clear of pitfalls that limit email success.
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Webinar Speakers

Alanna Hoffman

Senior Product Marketing Manager

Alanna is the Senior Product Marketing Manager at Sojern, where she excels in aligning product, marketing, and go-to-market strategies to drive revenue growth. With a strong background in sales enablement and leadership development, Alanna has over a decade of experience in crafting comprehensive training programs and fostering cross-functional collaboration. She is passionate about empowering teams to innovate and execute, making her a key contributor to Sojern’s success in delivering top-notch solutions to clients.

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