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Just a Few Details
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More than six months into the pandemic, what have we learned about what types of advertising copy and images drive bookings? In our webinar, Corporate Director of Brand Marketing & PR at Valencia Hotel Group joins Sojern’s Creative Manager to share what they have learned through managing thousands of ad campaigns in the midst of this crisis. We explore which ad creatives performed best during these challenging times and give you actionable takeaways that you can apply to your creatives today.
What You'll Learn
Webinar Speakers
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Laura is the Director of User Experience & Creative Services at Sojern, where she combines strategy, creativity, and data to enhance customer experiences and deliver impactful design solutions. With a background in design, digital marketing, and analytics, Laura excels at identifying opportunities for innovation and crafting thoughtful strategies that address the evolving needs of travel marketers. Rooted in collaboration and curiosity, Laura’s leadership empowers her team to refine processes, embrace new ideas, and create meaningful work that drives results. Known for turning complex challenges into actionable strategies, she consistently places customer success at the forefront. A passionate thought leader, Laura shares her expertise through speaking engagements and is dedicated to creating intuitive tools and services that simplify marketing for customers while inspiring creativity and growth in the travel industry.
Laura Barker
Director of User Experience & Creative Services
See Bio
Laura is the Director of User Experience & Creative Services at Sojern, where she combines strategy, creativity, and data to enhance customer experiences and deliver impactful design solutions. With a background in design, digital marketing, and analytics, Laura excels at identifying opportunities for innovation and crafting thoughtful strategies that address the evolving needs of travel marketers. Rooted in collaboration and curiosity, Laura’s leadership empowers her team to refine processes, embrace new ideas, and create meaningful work that drives results. Known for turning complex challenges into actionable strategies, she consistently places customer success at the forefront. A passionate thought leader, Laura shares her expertise through speaking engagements and is dedicated to creating intuitive tools and services that simplify marketing for customers while inspiring creativity and growth in the travel industry.
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More than six months into the pandemic, what have we learned about what types of advertising copy and images drive bookings? In our webinar, Corporate Director of Brand Marketing & PR at Valencia Hotel Group joins Sojern’s Creative Manager to share what they have learned through managing thousands of ad campaigns in the midst of this crisis. We explore which ad creatives performed best during these challenging times and give you actionable takeaways that you can apply to your creatives today.
What You'll Learn
Webinar Speakers
Laura is the Director of User Experience & Creative Services at Sojern, where she combines strategy, creativity, and data to enhance customer experiences and deliver impactful design solutions. With a background in design, digital marketing, and analytics, Laura excels at identifying opportunities for innovation and crafting thoughtful strategies that address the evolving needs of travel marketers. Rooted in collaboration and curiosity, Laura’s leadership empowers her team to refine processes, embrace new ideas, and create meaningful work that drives results. Known for turning complex challenges into actionable strategies, she consistently places customer success at the forefront. A passionate thought leader, Laura shares her expertise through speaking engagements and is dedicated to creating intuitive tools and services that simplify marketing for customers while inspiring creativity and growth in the travel industry.
Laura Barker
Director of User Experience & Creative Services
See Bio
Laura is the Director of User Experience & Creative Services at Sojern, where she combines strategy, creativity, and data to enhance customer experiences and deliver impactful design solutions. With a background in design, digital marketing, and analytics, Laura excels at identifying opportunities for innovation and crafting thoughtful strategies that address the evolving needs of travel marketers. Rooted in collaboration and curiosity, Laura’s leadership empowers her team to refine processes, embrace new ideas, and create meaningful work that drives results. Known for turning complex challenges into actionable strategies, she consistently places customer success at the forefront. A passionate thought leader, Laura shares her expertise through speaking engagements and is dedicated to creating intuitive tools and services that simplify marketing for customers while inspiring creativity and growth in the travel industry.
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