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In Sojern’s exclusive webinar, industry experts discuss how evolving market trends and political shifts are reshaping travel to and from Mexico. With insights from the State of Destination Marketing 2025 report, we’ll explore the forces driving changes in traveler behavior, and provide actionable strategies to help destinations stay competitive amid shifting demand.
Nick Beaulieu is a Sales Director at Sojern, focusing on the New England Region in the USA, Canada, LATAM, the Caribbean, and international markets. He works closely with international destinations to provide data-driven solutions that help drive tourism growth. Nick regularly speaks at conferences across the U.S., Canada, and Mexico, specializing in digital marketing for destinations, tourism trends, and the latest industry insights.
Nick Beaulieu is a Sales Director at Sojern, focusing on the New England Region in the USA, Canada, LATAM, the Caribbean, and international markets. He works closely with international destinations to provide data-driven solutions that help drive tourism growth. Nick regularly speaks at conferences across the U.S., Canada, and Mexico, specializing in digital marketing for destinations, tourism trends, and the latest industry insights.
Andrés Martínez is the CEO of the Mexican Caribbean Tourism Board, where he drives initiatives to increase the region's global tourism presence. With more than 16 years of experience in the travel and tourism industry, including roles at Grupo Palace Resorts, Hard Rock Hotels, Interjet, and Grupo Xcaret, Andres has honed his expertise in destination marketing. His focus on destination development and marketing ensures that the Mexican Caribbean / Quintana Roo remains a top choice for international travelers.
Andrés Martínez is the CEO of the Mexican Caribbean Tourism Board, where he drives initiatives to increase the region's global tourism presence. With more than 16 years of experience in the travel and tourism industry, including roles at Grupo Palace Resorts, Hard Rock Hotels, Interjet, and Grupo Xcaret, Andres has honed his expertise in destination marketing. His focus on destination development and marketing ensures that the Mexican Caribbean / Quintana Roo remains a top choice for international travelers.
With a strong background in tourism policy and marketing, she leads the state's tourism strategy, focusing on attracting international travelers and highlighting Jalisco's cultural and natural attractions. Michelle is responsible for a comprehensive, cross-cutting strategy that includes strengthening the state's tourism infrastructure (which ranks third in Mexico in terms of its contribution to tourism GDP), improving metrics, attracting major events, and continuing to position Jalisco on the international stage.
With a strong background in tourism policy and marketing, she leads the state's tourism strategy, focusing on attracting international travelers and highlighting Jalisco's cultural and natural attractions. Michelle is responsible for a comprehensive, cross-cutting strategy that includes strengthening the state's tourism infrastructure (which ranks third in Mexico in terms of its contribution to tourism GDP), improving metrics, attracting major events, and continuing to position Jalisco on the international stage.
Rodrigo Esponda is an internationally recognized tourism leader with over 20 years of experience in the U.S., Canada, and Mexico. Since 2016, he has served as CEO of the Los Cabos Tourism Trust (FITURCA), driving marketing and branding initiatives that have positioned Los Cabos as a premier destination. Previously, he held key roles at the Mexican Tourism Promotion Council (CPTM) in North America, strengthening Mexico’s presence in key markets. His leadership has earned him numerous accolades, including the Excellence in Leadership 2023 at the Wave Awards.
Rodrigo Esponda is an internationally recognized tourism leader with over 20 years of experience in the U.S., Canada, and Mexico. Since 2016, he has served as CEO of the Los Cabos Tourism Trust (FITURCA), driving marketing and branding initiatives that have positioned Los Cabos as a premier destination. Previously, he held key roles at the Mexican Tourism Promotion Council (CPTM) in North America, strengthening Mexico’s presence in key markets. His leadership has earned him numerous accolades, including the Excellence in Leadership 2023 at the Wave Awards.
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In Sojern’s exclusive webinar, industry experts discuss how evolving market trends and political shifts are reshaping travel to and from Mexico. With insights from the State of Destination Marketing 2025 report, we’ll explore the forces driving changes in traveler behavior, and provide actionable strategies to help destinations stay competitive amid shifting demand.
Nick Beaulieu is a Sales Director at Sojern, focusing on the New England Region in the USA, Canada, LATAM, the Caribbean, and international markets. He works closely with international destinations to provide data-driven solutions that help drive tourism growth. Nick regularly speaks at conferences across the U.S., Canada, and Mexico, specializing in digital marketing for destinations, tourism trends, and the latest industry insights.
Andrés Martínez is the CEO of the Mexican Caribbean Tourism Board, where he drives initiatives to increase the region's global tourism presence. With more than 16 years of experience in the travel and tourism industry, including roles at Grupo Palace Resorts, Hard Rock Hotels, Interjet, and Grupo Xcaret, Andres has honed his expertise in destination marketing. His focus on destination development and marketing ensures that the Mexican Caribbean / Quintana Roo remains a top choice for international travelers.
With a strong background in tourism policy and marketing, she leads the state's tourism strategy, focusing on attracting international travelers and highlighting Jalisco's cultural and natural attractions. Michelle is responsible for a comprehensive, cross-cutting strategy that includes strengthening the state's tourism infrastructure (which ranks third in Mexico in terms of its contribution to tourism GDP), improving metrics, attracting major events, and continuing to position Jalisco on the international stage.
Rodrigo Esponda is an internationally recognized tourism leader with over 20 years of experience in the U.S., Canada, and Mexico. Since 2016, he has served as CEO of the Los Cabos Tourism Trust (FITURCA), driving marketing and branding initiatives that have positioned Los Cabos as a premier destination. Previously, he held key roles at the Mexican Tourism Promotion Council (CPTM) in North America, strengthening Mexico’s presence in key markets. His leadership has earned him numerous accolades, including the Excellence in Leadership 2023 at the Wave Awards.
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