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On our final Digital 101 webinar, Google joins us to cover one of the most effective channels for hotels – metasearch. Metasearch is a powerful advertising tool for hotels, and on this webinar we will explain the basics of this channel to help hoteliers drive more direct bookings today. We will discuss how this channel works, where and how your ads will appear, and bidding and pricing strategies. We will also review best practices and share how Google is evolving their solutions for travel marketers.
Our Digital 101 webinar series offers travel marketers the foundational knowledge to begin driving direct bookings. Please come prepared to engage and ask questions of our experts.
Cliff works on the business development team supporting Google’s travel products with content and commercial partnerships, most recently focusing on hotel search. Cliff’s work prior to Google includes roles in product marketing, strategy, and business development with ITA Software and distribution strategy with United Airlines.
Cliff works on the business development team supporting Google’s travel products with content and commercial partnerships, most recently focusing on hotel search. Cliff’s work prior to Google includes roles in product marketing, strategy, and business development with ITA Software and distribution strategy with United Airlines.
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Bastien currently works on the Analyst team supporting Sojern’s metasearch product and has worked in the hospitality space for over 12 years. After starting his career in an operational position in a Mercure Hotel in the French Alps Bastien went on to work on projects in various distribution segments ranging from leisure sales, to connected Tour Operator and online travel agencies (OTAs), and most recently managed metasearch global campaigns for AccorHotels.
Bastien currently works on the Analyst team supporting Sojern’s metasearch product and has worked in the hospitality space for over 12 years. After starting his career in an operational position in a Mercure Hotel in the French Alps Bastien went on to work on projects in various distribution segments ranging from leisure sales, to connected Tour Operator and online travel agencies (OTAs), and most recently managed metasearch global campaigns for AccorHotels.
We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.
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On our final Digital 101 webinar, Google joins us to cover one of the most effective channels for hotels – metasearch. Metasearch is a powerful advertising tool for hotels, and on this webinar we will explain the basics of this channel to help hoteliers drive more direct bookings today. We will discuss how this channel works, where and how your ads will appear, and bidding and pricing strategies. We will also review best practices and share how Google is evolving their solutions for travel marketers.
Our Digital 101 webinar series offers travel marketers the foundational knowledge to begin driving direct bookings. Please come prepared to engage and ask questions of our experts.
Cliff works on the business development team supporting Google’s travel products with content and commercial partnerships, most recently focusing on hotel search. Cliff’s work prior to Google includes roles in product marketing, strategy, and business development with ITA Software and distribution strategy with United Airlines.
Bastien currently works on the Analyst team supporting Sojern’s metasearch product and has worked in the hospitality space for over 12 years. After starting his career in an operational position in a Mercure Hotel in the French Alps Bastien went on to work on projects in various distribution segments ranging from leisure sales, to connected Tour Operator and online travel agencies (OTAs), and most recently managed metasearch global campaigns for AccorHotels.
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