On our final Digital 101 webinar, Google joins us to cover one of the most effective channels for hotels – metasearch. Metasearch is a powerful advertising tool for hotels, and on this webinar we will explain the basics of this channel to help hoteliers drive more direct bookings today. We will discuss how this channel works, where and how your ads will appear, and bidding and pricing strategies. We will also review best practices and share how Google is evolving their solutions for travel marketers.

Our Digital 101 webinar series offers travel marketers the foundational knowledge to begin driving direct bookings. Please come prepared to engage and ask questions of our experts.