In our webinar, Visit California's Associate VP of Global Marketing, Leona Reed, joins Sojern's Director of SMB & Tourism, Cat Origitano, to discuss how DMOs can work together with hotels and attractions to combine marketing efforts that help bring visitors to their destinations, properties, attractions, and more. We discuss what co-op marketing is, provide best practices, and share real world case studies, followed by a live Q&A.

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