Back to all on-demand webinars

6 Digital Advertising Trends to Accelerate Recovery & a Look at Discover Puerto Rico

Puerto Rico Coast

Puerto Rico Coast

In our webinar, Sojern's CRO, Noreen Henry, shares highlights from our latest report in partnership with Skift, 6 Digital Advertising Trends to Accelerate Travel’s COVID-19 Recovery. We’ll share real-world examples around these trends, such as evaluating measurement strategies and evolving to meet the needs of the post-Covid-19 consumer, and we’ll walk through how travel marketers can utilize them in their own recovery strategies. Liz Mabe, Digital Marketing Director for Discover Puerto Rico, joins us to talk through the island’s recovery and how they were able to activate some of these trends. We’ll close with a live Q&A featuring our speakers.

Webinar Speakers

Liz Mabe

Liz Mabe

Digital Marketing Director, Discover Puerto Rico

Noreen Henry

Noreen Henry

Chief Revenue Officer

More On-Demand Webinars

We are proud to be thought leaders in digital marketing for travel, providing the industry with the latest trends and insights.

Upcoming Webinar

The Destination Marketer’s Crash Course on the Cookieless World

With cookies going away in 2025, now's the time to prepare your digital marketing strategies.

Upcoming Webinar

New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Sojern, Benchmark Research Partners, and Wyndham share how hoteliers around the world are using first-party data and the results they are seeing.

Upcoming Webinar

How Hoteliers can Turn Data into Direct Booking Success: A UK&I Perspective

Dive into these UKI travel trends and learn how to use data to activate a direct booking marketing strategy

Back to all webinars

Europe, Latin America, and North America Webinar

Asia Pacific, Middle East, and Africa Webinar

6 Digital Advertising Trends to Accelerate Recovery & a Look at Discover Puerto Rico

In our webinar, Sojern's CRO, Noreen Henry, shares highlights from our latest report in partnership with Skift, 6 Digital Advertising Trends to Accelerate Travel’s COVID-19 Recovery. We’ll share real-world examples around these trends, such as evaluating measurement strategies and evolving to meet the needs of the post-Covid-19 consumer, and we’ll walk through how travel marketers can utilize them in their own recovery strategies. Liz Mabe, Digital Marketing Director for Discover Puerto Rico, joins us to talk through the island’s recovery and how they were able to activate some of these trends. We’ll close with a live Q&A featuring our speakers.

00

Days

00

Hrs

00

Min

00

Sec

Webinar Speakers

Liz Mabe

Digital Marketing Director, Discover Puerto Rico

Liz Mabe is the Digital Marketing Director for Discover Puerto Rico. A self-proclaimed social media enthusiast and compulsive phone-checker, she sets the strategy and direction on the DMO’s digital and advertising efforts. Liz is a former member of Destination International’s 30 under 30 program and now serves on the Alumni Council. One of the proudest moments of her career is winning an ESTO Mercury Award for best destination website in 2019 after the launch of DiscoverPuertoRico.com which was built in 90 business days.

Noreen Henry

Chief Revenue Officer

Noreen Henry oversees the global commercial team, including sales, operations, and strategic partnerships. With more than 25 years of experience in travel, Noreen drives corporate commercial strategy using the intersection of digital media and online distribution as a guide. Prior to Sojern, she served as CEO of WayBlazer, an artificial intelligence travel technology start-up. Before that, Noreen served as chief revenue officer at DHISCO, senior vice president at Travelocity Global, and vice president at Intent Media. She also served on the board of directors with HSMAI and as a vice president with HEDNA. Henry is a graduate of Harvard Business School, Advanced Management Program and earned a BA from the University of North Texas.