Discover marketing strategies tailored for hotel chains to drive bookings and loyalty.

Read up on the latest digital marketing trends and insights to grow your travel business.

Rethink ROAS: Leverage Lifecycle Marketing to Unlock Advanced Metrics for Your Hotel

Discover how a lifecycle marketing strategy can turn every booking into a loyal, returning customer.

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Become a Marketing Mixmaster: How To Get The Most Out of Each Marketing Channel

Unlock the full potential of your marketing efforts with our guide on mastering the marketing mix.

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Introducing The Hotel Marketer's Playbook: Unlock the Secrets to Navigating the Marketing Funnel

Unlock the secrets to navigating the marketing funnel and drive bookings like never before.

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Hoteliers in Transition: Adapting to Google's Metasearch Evolution and New DMA Regulations

Discover strategies for hoteliers navigating Google's Metasearch Evolution and new DMA regulations.

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The Complete Guest Experience: Overcoming the Top Three Challenges Once They Walk Through the Door

Hoteliers can capitalize on new opportunities and reap huge benefits

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The Wellness Revolution: Hotel Marketing for the Modern Traveler

Wellness tourism has emerged as a powerful trend within hospitality.

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Sustainable Practices in Hotel Marketing: A Path to Responsible Hospitality

Align your digital marketing strategies with eco-conscious efforts.

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Hotel Marketing Challenges: Navigate the Complexities of the Path to Purchase

Meet your hotel marketing goals throughout the complete buyer journey.

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Beyond Programmatic: Why Hotels Need End-to-End Marketing To Drive Direct Bookings

AI-driven tools help marketers to deliver multichannel campaigns at scale.

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Recession-Proof Your Hotel Marketing Strategy With First-Party Data

Hotel marketers must be ready to pivot using first-party data.

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Power Your Hotel Marketing Strategy With Both Brand Awareness and Direct Response Campaigns

Using both major digital marketing tactics to drive success for your hotel.

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3 Steps to Cookie-Proof Your Travel Marketing Strategies

Learn how to collect, analyze, and target travelers with first-party data.

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Skift Future of Lodging Forum: Reaching and Retaining Guests With First-Party Data

Sojern and Marriott share what you need to know about first-party data.

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How Wyndham Hotels & Resorts Leverages First-Party Data, Personalization, and Privacy

Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.

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Increase Your Website’s Readability in 3 Simple Steps

Create a consistent brand and optimize your website to increase bookings.

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COVID-19: Travel Insights and Co-Op Marketing [Webinar]

There are extreme restriction and policy variations across the globe.

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COVID-19: Vacation Rental Insights and a Conversation with TurnKey’s CEO [Webinar]

Vacation rentals are improving strategies to protect the safety of guests.

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Hotelier’s Guide to Pixels and Cookies

Learn the difference between cookies and pixels, and using them together.

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