Discover marketing strategies tailored for hotel chains to drive bookings and loyalty.

Read up on the latest digital marketing trends and insights to grow your travel business.

The Data is In: Holiday Travelers are Going Further Than Ever and Willing to Spend for Great Experiences

Travelers are venturing farther and spending more this winter for unforgettable experiences.

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Build a Strong Marketing Foundation: Proven Strategies to Ensure Campaign Success

Learn effective techniques for deploying impactful campaigns.

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Rethink ROAS: Leverage Lifecycle Marketing to Unlock Advanced Metrics for Your Hotel

Discover how a lifecycle marketing strategy can turn every booking into a loyal, returning customer.

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Become a Marketing Mixmaster: How To Get The Most Out of Each Marketing Channel

Unlock the full potential of your marketing efforts with our guide on mastering the marketing mix.

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Introducing The Hotel Marketer's Playbook: Unlock the Secrets to Navigating the Marketing Funnel

Unlock the secrets to navigating the marketing funnel and drive bookings like never before.

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Hoteliers in Transition: Adapting to Google's Metasearch Evolution and New DMA Regulations

Discover strategies for hoteliers navigating Google's Metasearch Evolution and new DMA regulations.

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The Complete Guest Experience: Overcoming the Top Three Challenges Once They Walk Through the Door

Hoteliers can capitalize on new opportunities and reap huge benefits

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The Wellness Revolution: Hotel Marketing for the Modern Traveler

Wellness tourism has emerged as a powerful trend within hospitality.

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Sustainable Practices in Hotel Marketing: A Path to Responsible Hospitality

Align your digital marketing strategies with eco-conscious efforts.

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Hotel Marketing Challenges: Navigate the Complexities of the Path to Purchase

Meet your hotel marketing goals throughout the complete buyer journey.

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Beyond Programmatic: Why Hotels Need End-to-End Marketing To Drive Direct Bookings

AI-driven tools help marketers to deliver multichannel campaigns at scale.

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Recession-Proof Your Hotel Marketing Strategy With First-Party Data

Hotel marketers must be ready to pivot using first-party data.

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Power Your Hotel Marketing Strategy With Both Brand Awareness and Direct Response Campaigns

Using both major digital marketing tactics to drive success for your hotel.

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3 Steps to Cookie-Proof Your Travel Marketing Strategies

Learn how to collect, analyze, and target travelers with first-party data.

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Skift Future of Lodging Forum: Reaching and Retaining Guests With First-Party Data

Sojern and Marriott share what you need to know about first-party data.

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How Wyndham Hotels & Resorts Leverages First-Party Data, Personalization, and Privacy

Jackie DiStasi shares Wyndham Hotels & Resorts' take on first-party data.

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Increase Your Website’s Readability in 3 Simple Steps

Create a consistent brand and optimize your website to increase bookings.

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COVID-19: Travel Insights and Co-Op Marketing [Webinar]

There are extreme restriction and policy variations across the globe.

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COVID-19: Vacation Rental Insights and a Conversation with TurnKey’s CEO [Webinar]

Vacation rentals are improving strategies to protect the safety of guests.

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Hotelier’s Guide to Pixels and Cookies

Learn the difference between cookies and pixels, and using them together.

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