We are excited to announce our partnership with Tourism Economics, a global authority in research and economic forecasting for the travel industry. This collaboration strengthens how destination marketing organizations (DMOs) leverage data for strategic planning—streamlining and visualizing insights to reveal decision-ready reports that help drive effective campaigns.
Tourism Economics is revered among DMOs for its unparalleled expertise in economic impact, forecasting, and market analysis. One of their most notable offerings, Symphony, is a comprehensive platform that empowers DMOs by consolidating data, insights, and reports into a singular, user-friendly analytics hub. The benefits are two-fold: enhancing data organization for internal use and centralizing report generation for stakeholders and community partners.
Sojern’s Economic Impact Reports (EIR) will integrate directly into the Symphony platform. This integration enriches the data ecosystem available to you, offering a more holistic view of your Sojern campaigns and their economic impacts. By combining our insights with Tourism Economics' global database, we can provide a new level of understanding and operational clarity for your destination.
Adam Sacks, the visionary founder of Tourism Economics, shared his insights on this partnership: “Our team continues to expand and refine the ways we serve the travel industry. Partnering with Sojern, a trusted platform for DMOs, further delivers unrivaled, comprehensive visibility into destination marketing efforts. This integration adds another tool to the Symphony toolbox, building upon our work to empower businesses with harmonized data.”
Brenda Armstrong, senior sales director at Sojern, offered her perspective on the integration's potential to transform destination marketing strategies. “We are beyond excited to collaborate with Tourism Economics on this integration. Sojern is dedicated to the destination marketing industry, and this collaboration further demonstrates our commitment to continually develop strategies that support destination marketers and be true partners in their mission to drive visitation while proving the value of their marketing for their efforts.”
Reach out to our destination marketing experts today to learn more about our groundbreaking initiatives today.
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