Sojern Partners with Tourism Economics to Transform Destination Marketing Insights

We are excited to announce our partnership with Tourism Economics, a global authority in research and economic forecasting for the travel industry. This collaboration strengthens how destination marketing organizations (DMOs) leverage data for strategic planning—streamlining and visualizing insights to reveal decision-ready reports that help drive effective campaigns.

Tourism Economics is revered among DMOs for its unparalleled expertise in economic impact, forecasting, and market analysis. One of their most notable offerings, Symphony, is a comprehensive platform that empowers DMOs by consolidating data, insights, and reports into a singular, user-friendly analytics hub. The benefits are two-fold: enhancing data organization for internal use and centralizing report generation for stakeholders and community partners.

‍

Bridging Data and Strategy

Sojern’s Economic Impact Reports (EIR) will integrate directly into the Symphony platform. This integration enriches the data ecosystem available to you, offering a more holistic view of your Sojern campaigns and their economic impacts. By combining our insights with Tourism Economics' global database, we can provide a new level of understanding and operational clarity for your destination.

Adam Sacks, the visionary founder of Tourism Economics, shared his insights on this partnership: “Our team continues to expand and refine the ways we serve the travel industry. Partnering with Sojern, a trusted platform for DMOs, further delivers unrivaled, comprehensive visibility into destination marketing efforts. This integration adds another tool to the Symphony toolbox, building upon our work to empower businesses with harmonized data.”

Brenda Armstrong, senior sales director at Sojern, offered her perspective on the integration's potential to transform destination marketing strategies. “We are beyond excited to collaborate with Tourism Economics on this integration. Sojern is dedicated to the destination marketing industry, and this collaboration further demonstrates our commitment to continually develop strategies that support destination marketers and be true partners in their mission to drive visitation while proving the value of their marketing for their efforts.”

Reach out to our destination marketing experts today to learn more about our groundbreaking initiatives today.

‍

More Articles
You Might Be Interested In

Sustainable Tourism: Six Destination Marketing Tactics to Attract Millennial and Gen Z Travelers

Learn how to engage eco-conscious audiences and boost your destination's appeal.

From Impressions to Foot Traffic: Sojern and Azira Redefine Multichannel Advertising

Gain a comprehensive view of your destination marketing campaigns.

Loud and Proud: Create Inclusive and Authentic Travel Experiences for LGBTQ+ Travelers

Learn how to create safe, inclusive environments for LGBTQ+ travelers.

“We look at technology as the enabler of guest experience. We are able to learn a lot about the guest and ensure that’s kept in what we call ‘The Golden Profile.’ When a guest arrives, we want to be able to cater to their individuality and their needs. Through time and through a lot of feedback, we continually evolve that to be more and more robust.”

Helen Smith & Eugenio Pirri

CEOs (on the Hospitality Daily Podcast)

“We're focused on having a lot of opportunities to collect information that the guests provide us. There's a lot of shopping behavior and historical activity that you can get from guests. Many have gotten good at collecting customer information. I think the real trick here in the landscape that we're in today and over the next few years will be how to activate that data.”

Ed Skapinok

Chief Commercial Officer (on the Hospitality Daily Podcast)

"Our digital ad experience with Sojern has been nothing short of top-notch... Sojern works very effectively with keeping our lines of communication open and being aware of our internal deadlines. When the digital ads are presented to us, the team at Valencia Hotel Group is consistently pleased with the designs delivered. They have been an amazing strategic partner."

Amy Trench

Corporate Director of Brand Marketing and PR

"My experience with Sojern design team was very smooth and efficient. The example/template provided was very helpful, to explain what we were looking for. Based on all brand elements (ie: fonts, colors, tagline…) and a selection of pictures I provided, they were able to put together a very nice and well-balanced ad selection."

Magali Simonot

Complex Marketing Manager

"It was an absolute pleasure working with the entire team at Sojern. We were looking for a simple way to reach potential guests on social media, and Sojern provided a simple solution. They answered all our questions quickly and put together well-designed ads that the entire staff was thrilled with and did it quickly."

Knute Gregory

Marketing Manager

Let’s Start a Conversation

We’re ready to help you take the guesswork out of your digital marketing. Contact us to tap into the travel industry’s most intelligent marketing platform.

Let's Talk

Revolutionizing Destination Marketing Insights: Sojern Teams Up with Tourism Economics