Covid-19

US Travel is Back!

We analyze 2022 search and booking data, and the great growth in the US.

Ad Creative Trends for 2022 Strategies

A review of creative trends we're seeing.

Building Strategies to Drive and Convert More Direct Traffic

Hotels can implement these seven strategies to drive more direct traffic.

300 Travel Marketers Weigh in on Digital Advertising

Partnering with WBR, we surveyed 300 travel marketers around the world.

Aegean Airlines on COVID-19 Recovery and How to Adapt to Today's Traveller

Travel Brands are Evolving to Meet the Needs of the Post-COVID Consumer

2021 Shifts in Travel Behavior

Sojern and PlaceIQ use data to understand COVID-19 recovery.

Accelerate Your Recovery: 6 Digital Ad Trends to Know

This year promises to see a surge in travel.

COVID-19 Insights: The Return of US Travel

99% of Americans and Canadians are eager to travel again.

COVID-19: Insights on Travel Impact, Middle East and Africa - March

Safety announcements work to limit the spread of COVID-19 during Ramadan.

COVID-19: Insights on Travel Impact, Europe – March

There is still uncertainty around when travel restrictions will be lifted.

COVID-19: Insights On Travel Impact, Asia Pacific - March

Domestic demand for travel improves across Asia Pacific.

COVID-19: Insights on Travel Impact, Middle East and Africa - February

The UAE features within the top ten searched for destinations.

COVID-19: Insights on Travel Impact, Europe – February

Take a look at upcoming travel trends for the European summer.

Latest European Webinar Recap and Travel Insights - January

Rethink your success metrics and partnering for success in 2021.

COVID-19: Insights on Travel Impact, Middle East and Africa - January

The UAE and Saudi Arabia are among top origins for Qatar.

COVID-19: Insights On Travel Impact, Asia Pacific - January

Lunar New Year leads to uptick in travel intent to Asia Pacific.

COVID-19 Insights: Travel Intent and Confidence Improve in US

Travel is poised to bounce back rapidly around the second half of the year.

COVID-19: Insights on Travel Impact, Middle East and Africa - December

Travel intent and confidence in the UAE grows considerably.

COVID-19: Insights on Travel Impact, Europe – November

Domestic travel across Italy has shown significant growth.

COVID-19: Insights on Travel Impact, Latin America

LATAM sees greater growth in flight bookings than other regions.

COVID-19: Insights on Travel Impact, Middle East and Africa - November Overview

UAE hotel searches and bookings continue to increase.

Ski Destinations See Recovery Faster Than All Lodging Verticals

Sojern analyzes travel intent and bookings to ski destinations in 2020.

Co-Op Marketing Can Drive Recovery for DMOs, Hotels, and Attractions

Now is the time to get creative with your Co-op digital marketing strategy.

Webinar: Industry Expert Tips on the Keys to Powerful and Relevant Marketing During Recovery

Hotels, attractions, and tour operators collaborate to drive recovery.

7 Tips for Your Advertising Creative During COVID-19 Recovery [Webinar]

Learn how to improve your advertising creative throughout COVID-19.

COVID-19: Travel Trends From Around the Globe [Webinar]

We dive into multiple types of data to understand global trends

COVID-19: Using Facebook and Instagram to Fuel Recovery [Webinar]

Travelers are looking for inspiration on Facebook and Instagram.

COVID-19: Central America Travel Insights and a Look at Reopening [Webinar]

We analyze Central America restrictions and insights by country.

Search Engine Marketing (SEM) to Drive Business for Attractions, Tours, & Activities

Attractions need to adapt by adjusting digital marketing strategies

COVID-19: Parlano gli esperti del settore turistico: le loro strategie di ripresa e la trasformazione digitale [Italian Webinar]

Gli esperti condividono le loro opinioni sul digitale per il turismo.

COVID-19: Travel Insights and Revenue Management for Recovery [Webinar]

COVID-19 has changed the way hotels do business, but what about pricing?

COVID-19: Travel Insights and Co-Op Marketing [Webinar]

There are extreme restriction and policy variations across the globe.

COVID-19 Recovery Toolkit: Drive Direct Bookings With Metasearch (Part 4)

Metasearch consolidate rates from booking channels

COVID-19: The Value of Digital Marketing for Attractions, and Travel Insights [Webinar]

There is growth in our data for searches among our attractions partners.

COVID-19: Tendencias de viaje hacia México [Spanish Webinar]

Discutimos los planes de la industria del turismo para abrir el mercado.

COVID-19 Recovery Toolkit: Creative Trends and Recommendations for Your Ads During Recovery (Part 3)

Travelers are beginning to dream about and plan their future travel.

COVID-19 Recovery Toolkit - Outreach and Marketing Strategy (Part 2)

We expect that the industry will recover in stages.

COVID-19: Optimizing Your Website for Direct Bookings [Webinar]

Travelers are using your website when dreaming and planning their trips.

COVID-19 Recovery Toolkit: How Hoteliers Can Set the Foundation for a Successful Recovery (Part 1)

Dive into your website and social media analytics to see historical trends.

COVID-19: Vacation Rental Insights and a Conversation with TurnKey’s CEO [Webinar]

Vacation rentals are improving strategies to protect the safety of guests.

500+ Independent Hoteliers Weigh In On COVID-19 Recovery

Sojern surveyed 500+ hoteliers worldwide—most gearing up for recovery.

COVID-19: Hotel Insights & A Conversation with Preferred Hotels & Resorts [Webinar]

YouTube searches for travel topics in the US are up 60%.

COVID-19: A Look at LATAM & How to Adjust Your Ad Creatives [Webinar]

Over 1M people visited 130 Shanghai tourist attractions for May Day.

COVID-19: Weekly Insights and Webinar Featuring Hotels

We continue to monitor the situation around the world, sharing insights.

COVID-19: Weekly Insights and Webinar Featuring Attractions

With shelter-in-place orders, countries are also preparing for recovery.

Social Media Accounted for 28% of Travel Marketers’ Digital Ad Spend in 2019 - Could it be Key to Your Hotel or Attraction During COVID-19?

Social media is vital to the success of hotel digital marketing.

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